Email Marketing & Digital Campaign Management

The contract seeks a vendor to design, segment, deploy, and analyze branded email campaigns aimed at students, parents, and schools to promote Bright Futures and associated events, requiring strategic digital marketing expertise tailored to educational audiences. The scope encompasses end-to-end campaign management, including content creation, audience targeting, platform deployment, and performance analytics to ensure measurable outreach and engagement outcomes. All work must align with the goals of the Florida Department of the Lottery and support initiatives that encourage participation in state-sponsored educational programs. This is a subcontract opportunity under NAICS code 541870, with a solicitation window opening on June 19, 2026, and responses due by June 24, 2026. The contract is issued through the Florida Department of the Lottery and is administered via the MyFloridaMarketplace portal, with no specific set-aside provisions indicated. Performance location details and point of contact information are not provided, but all deliverables are expected to serve Florida-based educational stakeholders. Interested parties must submit proposals through the designated vendor portal before the deadline to be considered.