Branding and Visual Identity Implementation

The contract entails the implementation of branding and visual identity elements for the U.S. Embassy in Addis Ababa, ensuring all designs and materials align with the diplomatic standards of dignity and prestige required by U.S. government institutions. This work involves developing and applying consistent visual systems that reflect the official character of the embassy, including signage, interior and exterior design elements, digital interfaces, and printed materials, all tailored to meet U.S. Embassy compliance guidelines. This subcontract falls under the NAICS code 541870, indicating it is related to advertising, public relations, and related services focused on visual communication. The opportunity was posted on May 22, 2026, and the performance location is exclusively in Addis Ababa, Ethiopia, under the oversight of the U.S. Department of State. While no specific set-aside provisions or point of contact information are provided, the project requires a contractor with proven experience in delivering high-quality, culturally sensitive, and government-compliant visual identities for diplomatic missions abroad.