This Solicitation opportunity from New Jersey was posted on May 15, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Film Marketing Services
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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Background The New Jersey Economic Development Authority (NJEDA) is the principal agency for driving economic growth in New Jersey. The NJEDA aims to make New Jersey a national model for inclusive and sustainable economic development. This Request for Proposals (RFP) is issued to solicit proposals from qualified firms to provide marketing consulting services specifically for the New Jersey Motion Picture and Television Commission (NJMPTVC). These services are intended to promote NJEDA's financing and incentive products, services, and certifications for film and digital media entities, as well as engage with communities, residents, municipalities, legislators, and stakeholders. Work Details The awarded contractor will provide comprehensive marketing consulting services that include: 1. **Creative Development and Website Design**: Develop marketing strategies and branded materials; create printed and digital collateral; design print advertisements; develop digital advertising strategies; produce branded video content; provide photography services; redevelop the NJMPTVC website; create social media assets. 2. **Media Planning and Buying**: Execute strategic media planning to promote New Jersey as a filming destination; develop communications plans; conduct digital advertising campaigns; manage social media advertising; oversee print advertising placements; track campaign performance. 3. **Public Relations and Advertising**: Develop public relations strategies to enhance visibility of New Jersey’s film industry; manage media relations, press outreach, and promotional campaigns showcasing the state's film incentives. Period of Performance The contract will be awarded for a two-year term with two optional one-year extensions, contingent upon funding availability. Place of Performance The services will be performed primarily in New Jersey, with potential outreach to national audiences through various media channels. Bidder Requirements Bidders must be qualified firms or agencies with experience in marketing consulting services related to film or digital media. The RFP is open to small businesses and disabled veteran-owned businesses. Bidders must comply with all applicable laws and regulations regarding business registration in New Jersey.
General Info
Place of Performance
NJ, USASet-Aside
Documents
9AI Contract Breakdown
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Timeline
Submission Closed
Organization & Contact Information
Full Description
Work Details The awarded contractor will provide comprehensive marketing consulting services that include:
1. **Creative Development and Website Design**: Develop marketing strategies and branded materials; create printed and digital collateral; design print advertisements; develop digital advertising strategies; produce branded video content; provide photography services; redevelop the NJMPTVC website; create social media assets.
2. **Media Planning and Buying**: Execute strategic media planning to promote New Jersey as a filming destination; develop communications plans; conduct digital advertising campaigns; manage social media advertising; oversee print advertising placements; track campaign performance.
3. **Public Relations and Advertising**: Develop public relations strategies to enhance visibility of New Jersey’s film industry; manage media relations, press outreach, and promotional campaigns showcasing the state's film incentives.
Period of Performance The contract will be awarded for a two-year term with two optional one-year extensions, contingent upon funding availability.
Place of Performance The services will be performed primarily in New Jersey, with potential outreach to national audiences through various media channels.
Bidder Requirements Bidders must be qualified firms or agencies with experience in marketing consulting services related to film or digital media. The RFP is open to small businesses and disabled veteran-owned businesses. Bidders must comply with all applicable laws and regulations regarding business registration in New Jersey.
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