JC Decaux Brand Awareness Ad Campaign

This contract pertains to a three-month advertising campaign awarded through a sole-source exemption to JCDecaux Street Furniture, aimed at increasing brand awareness across multiple boroughs in New York City, including Bronx, Kings, New York, Queens, and Richmond. The award was issued by the Office of the State Comptroller under the reference number CNY01-0000525-3330221, with the contract set to end on October 31, 2025. The exemption was granted because JCDecaux is the designated sole source provider for this specific advertising service. The contract value is estimated to range between $50,000 and $200,000, reflecting the scope of the campaign. The campaign is associated with the City University of New York (CUNY), a State and Local Government Entity (SLED), and is managed by the New York office. The primary contact for questions or comments is Tracey Mainer, a Contract Analyst, reachable via email at [email hidden] or by phone at [phone hidden]. The solicitation was posted on October 24, 2025, with a response deadline of October 31, 2025. Further details about the contract can be accessed through the New York State Contract Reporter online portal.