This Solicitation opportunity from Florida was posted on June 2, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Learfield, LLC
Contract Overview
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The Florida Department of Agriculture and Consumer Services has announced its decision to award a single source contract to Learfield, LLC, for sports event promotion and advertising services. This procurement is not a solicitation for services or commodities but a public notice of an agency decision under the authority of Florida Statutes, specifically related to the Florida Agricultural Promotional Campaign Act. The purpose of this contract is to support the promotion of Florida agricultural products and the "Fresh From Florida" brand through multi-media advertising campaigns during collegiate sports seasons, primarily at the University of Florida. The promotional activities include radio, billboard, game program advertisements, live mentions, and internet banner ads on sports websites, aimed at increasing retail sales and awareness of Florida agricultural commodities. The contract is valued between approximately $500,000 and $1.5 million, with an estimated total amount up to $200,000. The period of performance details are not specified, but the contract emphasizes promoting Florida's agricultural sector through a variety of media channels aligned with the Florida Agricultural Promotional Campaign. The decision was documented in a notice posted on June 2, 2025, with a response deadline of June 5, 2025. The primary point of contact for this procurement is Government Analyst II Nita Jackson, reachable via email or phone. The contract underscores the department's intent to leverage Learfield, LLC’s capabilities to enhance the visibility and sales of Florida-grown products through targeted sports-related advertising during the specified seasons.
General Info
Place of Performance
FL, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
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