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Market Representation and Strategic Account Management

Active
International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Market Representation and Strategic Account Management involves providing strategic account management and market representation for prime contractors working on Destination Ontario tourism projects. The selected provider will be responsible for offering strategic advice on market positioning, managing key accounts within the travel and tourism sector, and representing the agency across various target markets. The contractor must ensure all public-facing activities comply with AODA standards and OHSA policies. Key deliverables include the submission of monthly account status reports, strategic advice memos, and detailed activity logs. The response deadline for this opportunity is November 2, 2026.

General Info

Documents

This scope was carved out of rfX_20511.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

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Tender_22167 Germany In-Market Representation

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Organization & Contact Information

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AgencyGovernment of Ontario → Destination Ontario
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs strategic account management and market representation for prime contractors on Destination Ontario tourism projects. Provides strategic advice on market positioning, manages key accounts within the travel and tourism sector, and represents the agency in target markets. Adheres to OHSA policies and AODA standards for public-facing activities. Delivers monthly account status reports, strategic advice memos, and activity logs.

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Same NAICS industry code

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Same awarding agency

NAICS: 541810
New
International
Tender_22167 Germany In-Market Representation
Solicitation # rfX_20511
Destination Ontario is seeking a Germany-based agency to serve as its in-market representative starting in January 2027. The selected agency will be responsible for promoting Ontario to high-value German travelers, specifically targeting the Refined Globetrotters and Outdoor Explorers segments. The scope of work is divided into core deliverables and optional deliverables, including potential support for the France market. Key responsibilities encompass market representation, strategic advice, account management, travel trade business development, media and public relations, consumer marketing, social media, influencer activity, and administrative support. The agency must provide English-German bilingual staffing and comprehensive translation and localization services, maintaining a dedicated office in Germany with the ability to travel to all major cities. The procurement process follows a best score awarding strategy across four stages: qualification, a technical response evaluation worth 135 points, an interview in Frankfurt, and a final commercial evaluation. Bidders must demonstrate expertise in the High Value Guest framework and ensure all databases are GDPR-compliant. Compliance requirements include adherence to the Occupational Health and Safety Act, the Accessibility for Ontarians with Disabilities Act, and Ontario tax statutes. The successful bidder will be required to provide proof of insurance and WSIB coverage. Proposals must be submitted via the Ontario Tenders Portal by November 2, 2026, and must adhere to strict character and page limits for technical responses.
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NAICS: 541810
International
Tender_21263 UK In-Market Representation
Solicitation # rfxx_20448
Destination Ontario is seeking a United Kingdom-based agency to serve as its in-market representative to maintain and grow its presence in its largest overseas source market. The selected agency will provide strategic advice, account management, travel trade business development, media and public relations, and consumer marketing, including social media and influencer activity. The scope focuses on attracting high-value guests, specifically Refined Globetrotters and Outdoor Explorers, utilizing Destination Canada's High Value Guest framework. While core deliverables are required throughout the term, optional deliverables may be activated for the France and Republic of Ireland markets. The successful bidder must be located in or near London with the capacity to travel to all major UK cities and ensure all databases are GDPR-compliant. The contract is anticipated to begin on January 18, 2027, for an initial two-year term with two optional one-year extensions. Award selection is based on a four-stage evaluation process involving mandatory qualification, a technical response scoring, an interview, and a commercial response evaluation. Bidders must submit their proposals through the Ontario Tenders Portal by October 12, 2026. Requirements for the award include providing a Tax Compliance Verification number, proof of insurance, and adherence to the Occupational Health and Safety Act. The agency will be expected to manage a transition from the outgoing supplier and maintain key personnel continuity through a 12-month replacement-retaining expectation.
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