Tender_22167 Germany In-Market Representation

Destination Ontario is seeking a Germany-based agency to serve as its in-market representative starting in January 2027. The selected agency will be responsible for promoting Ontario to high-value German travelers, specifically targeting the Refined Globetrotters and Outdoor Explorers segments. The scope of work is divided into core deliverables and optional deliverables, including potential support for the France market. Key responsibilities encompass market representation, strategic advice, account management, travel trade business development, media and public relations, consumer marketing, social media, influencer activity, and administrative support. The agency must provide English-German bilingual staffing and comprehensive translation and localization services, maintaining a dedicated office in Germany with the ability to travel to all major cities. The procurement process follows a best score awarding strategy across four stages: qualification, a technical response evaluation worth 135 points, an interview in Frankfurt, and a final commercial evaluation. Bidders must demonstrate expertise in the High Value Guest framework and ensure all databases are GDPR-compliant. Compliance requirements include adherence to the Occupational Health and Safety Act, the Accessibility for Ontarians with Disabilities Act, and Ontario tax statutes. The successful bidder will be required to provide proof of insurance and WSIB coverage. Proposals must be submitted via the Ontario Tenders Portal by November 2, 2026, and must adhere to strict character and page limits for technical responses.