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Market Research & Performance Analytics

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Market Research and Performance Analytics supports prime contractors on City of Pueblo Transit projects. The selected provider will be responsible for conducting initial market research, establishing Key Performance Indicators, and utilizing data analysis software and survey tools to evaluate campaign reach and ridership. The primary deliverables include comprehensive market research and performance measurement reports. The opportunity was posted on August 18, 2026, with a response deadline of September 16, 2026. It falls under NAICS code 541613 and is managed by the Transit agency within the state of Colorado.

General Info

Subcontract for City of Pueblo Transit market research and performance analytics in Colorado.

Agency

Colorado → TransitView Agency

NAICS

541613 - Marketing Consulting ServicesView NAICS

Place of Performance

CO, USA

Set-Aside

NONE

Documents

This scope was carved out of 26-045.

The full solicitation package (7 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Pueblo Transit Vanpool Marketing Campaign

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Timeline

Posted

subcontract

Response Deadline

Submission deadline

Response Deadline

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Organization & Contact Information

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AgencyColorado → Transit
ContactsNo contacts available
OfficeN/A
Organization / Agency
Colorado → Transit
View Agency Profile
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs market analysis and KPI tracking for prime contractors on City of Pueblo Transit projects. Conducts initial market research, establishes Key Performance Indicators, and analyzes campaign data regarding reach and ridership using data analysis software and survey tools. Delivers market research and performance measurement reports.

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Same NAICS industry code

NAICS: 541613
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W7M5 Uspfo Activity Idang 124

POSTED

2 days ago

DEADLINE

in 8 days
View Details

More opportunities from Colorado → Transit

Same awarding agency

NAICS: 541613
SLED
Pueblo Transit Vanpool Marketing Campaign
Solicitation # 26-045
The City of Pueblo is soliciting proposals for a comprehensive six-month marketing campaign to increase awareness, ridership, and employer engagement for the Pueblo Transit Vanpool Program. This regional mobility initiative aims to reduce single-occupant vehicle travel and improve workforce connectivity by promoting vanpooling as a reliable and environmentally beneficial commuting option. The selected marketing firm will be responsible for a full suite of services, including market research, strategic planning, branding, the creation of promotional materials, media buying, and community outreach. The project has a maximum not-to-exceed budget of 50,000 dollars, which must cover all consultant fees and media costs. The campaign follows a structured timeline with key milestones, including market research within four weeks, a strategic plan by week six, and the launch of advertising and media campaigns by week twelve. Performance will be measured through established key performance indicators and monthly reports, concluding with a final comprehensive review. Qualified firms must have prior municipal government experience and provide documentation of an active SAM.gov registration, a Certificate of Good Standing, and compliance with the Pueblo Municipal Code regarding equal opportunity and non-discrimination. Proposals are due electronically by September 16, 2026, at 2:00 pm. This effort is supported by funding from the Colorado Department of Transportation, requiring adherence to state and local regulatory standards and specific insurance requirements.
Marketing Consulting Services

POSTED

25 days ago

DEADLINE

in 4 days
View Details

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