Marketing and Advertising Services - Amendment 01

This solicitation, numbered W912LC-26-Q-0037, is a 100% set-aside for Women-Owned Small Businesses (WOSB) under NAICS code 541810 for Advertising Agencies, with a small business size standard of $25.5 million in annual receipts. The procurement is for comprehensive marketing and advertising services to support the Colorado Army National Guard’s recruitment efforts, delivered under a Firm-Fixed-Price (All or None) contract structure. The scope includes developing and executing an annual marketing plan, conducting recruiting market research, managing digital advertising campaigns with automated lead nurturing systems, maintaining a real-time analytics dashboard updated every 24 hours, and providing monthly and periodic reports on key performance metrics including cost-per-click, cost-per-lead, return on investment, website traffic, conversion rates, and monthly enlistments. The work must comply with FAR and DFARS regulations, including cyber incident reporting under DFARS 252.204-7012, safeguarding covered defense information, and adhering to the Quality Assurance Surveillance Plan and Quality Control Plan. The contract includes a one-year base period starting September 27, 2026, with three option years extending through September 26, 2030, and is subject to evaluation based on Technical Capability, Past Performance, and Price using a best-value trade-off approach rather than lowest price technically acceptable. All quotes must be submitted electronically via email to delache.n.jnobaptiste.civ@army.mil no later than 7:00 a.m. MST on Thursday, August 20, 2026, with questions due by July 30, 2026, and responses posted on August 6, 2026. Offerors must be actively registered in the System for Award Management with a valid Unique Entity ID and CAGE code, and must submit a completed Past Performance Questionnaire, a Technical Proposal not exceeding 15 pages, and a fully populated CLIN pricing table with fully burdened unit and extended prices. The contractor must designate a Contract Manager with full authority and an alternate, submit a Quality Control Plan within 10 days of award, and comply with subcontracting limitations under FAR 52.219-14. Delivery of services is electronic, with performance primarily occurring at 6848 S Revere Parkway, Centennial, CO 8