This Solicitation opportunity from Arkansas was posted on April 18, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Marketing, Branding and Communications

Closed

RFP25-013State & Local

Submission Closed05/06/2025, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541820

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Bedford Borough Council

POSTED

5 days ago

DEADLINE

in 21 days

AI Contract Overview

The Little Rock School District is seeking proposals under RFP25-013 for a contractor to conduct a comprehensive assessment of its Communications Department and develop a strategic marketing and branding plan. This initiative aims to address critical challenges regarding student recruitment and retention, school closures, leadership transitions, and overall public image. The selected firm will be responsible for delivering a departmental assessment, a strategic branding campaign, and community relations strategies aligned with the district's broader goals of affirming school cultures and enhancing student learning experiences. Minimum qualifications include at least three years of experience in Central Arkansas and a proven track record of working with diverse populations. Proposals must be submitted electronically via Ion Wave by May 6, 2025, at 3:30 PM. Evaluation will be based on company profile, qualifications, approach to work, references, and fees, with the district potentially conducting interviews during the week of May 12, 2025. The contract requires professional liability insurance of at least 500,000 dollars and adherence to strict communication protocols, as any contact with district staff outside of the Procurement Department may lead to disqualification. The resulting agreement will be governed by standard and special terms and conditions, including specific provisions for audit rights, cancellation for convenience, and force majeure.

General Info

Little Rock School District seeks proposals for communications assessment and strategic branding plans.

Agency

Arkansas → Little Rock School District

NAICS

541820 - Public Relations Agencies

Place of Performance

AR, USA

Set-Aside

NONE

Documents

Little Rock School District - Communications and Marketing RFP Scope of Work

sow

High

RFP25-013 Marketing, Branding and Communications

rfp

High

Special Terms and Conditions 08.24

4 pages · special-terms-and-conditions

High

Standard Instructions, Terms and Conditions - Little Rock School District

5 pages · standard-terms-and-conditions

High

LRSD Strategic Plan

other

Low

AI Contract Breakdown

Uniform Contract Format

Contract not broken down yet

CLEATUS splits the solicitation into Uniform Contract Format (UCF) sections: scope, pricing, deliverables, and evaluation criteria.

Timeline

PhaseClosed

PostedApr 18

Solicitation

Response DeadlineMay 6

Deadline has passed

Submission Closed

05/06/2025, 12:00:00 AM UTC

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Organization & Contact Information

AgencyArkansas → Little Rock School District

Contacts1 person available

OfficeN/A

Organization / AgencyArkansas → Little Rock School District

Office AddressN/A

Contacts

Procurement Supervisor Ms. Shawnequa Junearick

contact@example.gov

+1 (555) 000-0000

Full Description

The Little Rock School District invites your proposal to provide assessment of its Communications Department and a marketing/branding strategic plan. The Little Rock School District (LRSD) is facing challenges related to student recruitment and retention, school closures, leadership transitions, and academic performance. To address these issues and enhance its image, LRSD requires a strategic marketing campaign supported by an assessment of its Communications Department to ensure alignment with best practices in public relations, community engagement, and digital outreach.

The complete request for proposal documents are available online at https://lrsd.ionwave.net. Interested bidders must register at this site to download forms and submit a proposal electronically. This is the REQUIRED method of submission. Any questions regarding this RFP are to be submitted in writing via Ion Wave under the questions tab by the deadline, April 25, 2025, 12 pm. All questions received and the corresponding answers will be posted publicly for all vendors. No verbal responses will be provided. ISSUING OFFICE This solicitation is issued by the Procurement Department, Little Rock School District. The Procurement Department is the sole point of contact between bidder and the District on matters pertaining to the award of any contract resulting from this invitation. Questions relating to this invitation should be submitted under the questions tab before question deadline. Bidders under no circumstances shall contact any other Little Rock School District administrators or staff at any time during this procurement process. Any contact with Little Rock School District administrators or staff could result in your bid being disqualified. EVALUATION CRITERIA AND AWARD The contract will be awarded to the contractor who submits the most responsible, responsive offer complying with the instructions specified within. The Owner reserves the right to reject any or all proposals or to waive any formalities or technicality in any proposal should such be deemed to be in the best interest of the Owner. The proposed costs, fee or expense, will weigh heavily in the award of any resulting contract but will not necessarily be the determining factor. The District intends to review all written proposals and MAY interview a shorter list of potential candidates for further consideration. The District intends to award a single contract for all products/services. The District will utilize but not be limited to the following criteria in reviewing proposals received.
Company Profile Qualifications Vendor’s approach to work requirements References Fees
TENTATIVE SCHEDULE The district intends to follow the below schedule; however this tentative schedule may be altered at any time at the discretion of Little Rock School District. 4/18/25 Issue RFP 4/25/25 Deadline for Questions 5/06/25 RFP Submission Deadline 5/12/25 Interviews this week if needed