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This Solicitation opportunity from Michigan was posted on January 25, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Marketing Research & Analysis - Branding, Positioning, Audience Assessment

Closed
RFP-24-0150-0-2024/BFAState & Local

Contract Overview

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NAICS: 541910
New
SLED
Park-n-Ride (PNR) Passenger Activity Data Collection
Solicitation # RFP 126DP002
The Regional Transportation District (RTD) is soliciting proposals under RFP 126DP002 for qualified consultants to conduct a comprehensive Park-n-Ride (PnR) passenger activity data collection study within the Denver metropolitan region. The primary objective is to gather high-quality data on usage patterns, existing demand, and travel behavior, specifically focusing on vehicle entry and exit counts, parking utilization, vehicle occupancy, and bicycle and pedestrian activity. This information will be used to support travel demand model development, transit-oriented communities planning, joint development efforts, and future transit investments. This is a best-value, fixed-price contract with a one-year period of performance, which may be extended by RTD for up to six additional months. Proposals are due by November 20, 2026, and must be submitted electronically via RTD's online procurement portal. Requirements for respondents include the submission of a cover letter, a technical proposal not exceeding 20 pages, a lump sum pricing form, and certifications regarding background investigations and organizational conflicts of interest. Awarded contractors must ensure all personnel are qualified and have undergone background checks, and they must comply with federal transit laws, including Title VI of the Civil Rights Act and the Americans with Disabilities Act.
Planning

POSTED

1 day ago

DEADLINE

in 22 days

AI Contract Overview

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The contract involves providing comprehensive support for Detroit Public Schools' branding and marketing initiatives through a range of services including labor, materials, equipment, transportation, and supervision. The scope encompasses conducting market research, evaluating product placement, reviewing messaging strategies, and assessing audience receptiveness, with a focus on targeting enrollment, attendance, and other district activities to enhance overall brand identity and strategic positioning. The project aims to gather insights that will inform effective marketing and communication efforts tailored to the district’s goals. The solicitation, titled "Marketing Research & Analysis - Branding, Positioning, Audience Assessment," was posted on January 25, 2024, with a response deadline set for February 15, 2024. It is issued by Detroit Public Schools, a part of Michigan's State and Local Education Department (SLED), under NAICS code 541910, which pertains to marketing research and public opinion polling. The contract does not specify set-aside categories or size, and further details can be accessed through the provided DemandStar link.

General Info

Agency

Michigan → Detroit Public Schools

Place of Performance

MI, USA

Set-Aside

NONE

Documents

0

No documents available

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Timeline

PhaseClosed
Posted

Solicitation

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyMichigan → Detroit Public Schools
ContactsNo contacts available
OfficeN/A
Organization / Agency
Michigan → Detroit Public Schools
Office AddressN/A
ContactsNo contact information available

Full Description

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Supplier shall provide necessary labor, material, equipment, transportation, and supervision to support district brand identity and marketing strategy development which can include market research, product placement evaluation, messaging review, audience receptive evaluations targeting enrollment, attendance, and other District activities.

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