Marketing Research Survey for Institutional Reputation Assessment in North Carolina

The contract for the comprehensive perception study at UNC Greensboro is structured around a competitive, best-value procurement process, emphasizing qualitative evaluation factors such as technical approach, vendor experience, references, and total cost. The solicitation, issued on July 22, 2025, with proposals due by August 20, 2025, mandates electronic submission through the North Carolina Electronic Vendor Portal, with detailed instructions for proposal formatting, required attachments, and submission procedures. The scope involves developing and executing a statistically valid survey and focus groups across Greensboro, Raleigh, and Charlotte to assess the university’s reputation, with deliverables including data sets, analytical reports, presentations, and optional data visualization tools. The contract’s performance period and specific delivery schedule are to be determined upon award, but ongoing monthly status reports are required during performance, with acceptance contingent upon UNCG’s review and approval of the research quality and data integrity. Governed primarily by North Carolina state statutes and administrative codes—such as G.S. 143-52 and G.S. 143-54—and the North Carolina General Terms & Conditions, the contract explicitly excludes federal FAR clauses, relying instead on state-level regulations and incorporated attachments. These attachments include pricing forms, vendor certifications, HUB participation documentation, and various compliance attestations, all of which must be completed and returned as part of the proposal. The agreement emphasizes strict confidentiality during evaluation, key personnel approval, formal contract amendments, and dispute resolution procedures, with performance and acceptance based on adherence to industry standards and the specified research methodology. Physical packaging, marking, and shipping are not applicable, as the deliverables are primarily electronic, and no specific FOB or physical delivery instructions are provided. Overall, the contract emphasizes compliance with state regulations, thorough documentation, and a clear evaluation process designed to select the most advantageous proposal for UNC Greensboro’s branding and reputation assessment needs.