Media Agency Services

The contract for media agency services at Century College, part of Minnesota State, is a five-year professional services agreement aimed at developing and executing comprehensive, data-driven multi-channel marketing campaigns to support student recruitment and enrollment objectives. The scope encompasses media strategy, planning, buying, optimization, and reporting across traditional and digital platforms, with an annual budget capped at approximately $400,000, covering agency fees, media purchases, and consulting. The procurement process is initiated through a competitive Request for Proposal (RFP) issued on October 29, 2025, with responses due by November 19, 2025. The estimated total contract value ranges from $500,000 to $2 million, depending on scope and options, with the primary evaluation criteria focusing on the quality of the work plan, cost/value, respondent qualifications, and completeness of the proposal. The contractual framework emphasizes compliance with Minnesota State Terms and Conditions, statutory requirements, and specific certifications, including affidavits of non-collusion, affirmative action, and supplier diversity certifications, where applicable. While federal FAR clauses are not incorporated, the contract mandates adherence to state-level policies, conflict of interest disclosures, and affirmative action obligations. The contract stipulates that all proposals must be submitted electronically via Minnesota State’s procurement portal, including completed forms and certifications, with no allowance for hard copies or email submissions. Performance and quality assurance are centered on digital campaign setup, verification procedures, ongoing monitoring, and performance reporting, with acceptance contingent upon meeting specified KPIs, compliance standards, and successful QA procedures. Overall, the agreement underscores transparency, accountability, and strategic alignment with Minnesota State’s educational outreach goals.