Media Buying Services

Farmingdale State College (SUNY) is seeking proposals for media buying services to support a targeted recruitment campaign for the 2025-2026 academic year, with a budget cap of up to $125,000. The initiative aims to attract prospective first-year and transfer students by increasing awareness of the college among potential students, parents, and school counselors, ultimately encouraging applications and enrollment. The campaign will leverage various advertising platforms to promote the college’s new brand identity and enhance its visibility within Nassau and Suffolk counties. Interested vendors are invited to submit proposals by August 7, 2024, at 11 a.m. EST, with technical questions accepted until July 23, 2024, and responses provided by July 31, 2024. The contract duration is set for ten months, and the procurement does not involve a sealed bid process. The contract, titled "Media Buying Services," is managed by the State University of New York (SUNY) and is classified under NAICS code 541830, which pertains to media buying and planning services. The award process is discretionary, and the college has indicated that service-disabled veteran-owned businesses are not set aside from participation. The selected vendor will be responsible for executing a comprehensive advertising campaign aligned with the college’s recruitment goals, with the opportunity to work with entities like Advanced Media New York, which has previously secured similar contracts. The primary contact for this procurement is Danielle DiMuro, Associate Director for Integrated Communications, who can be reached via email at [email hidden] or by phone at [phone hidden].