This Government Contract opportunity from Department Of Transportation was posted on March 29, 2013. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Media, Communications and Advertising Services

Awarded

DTNH22-13-R-00652Federal

Submission Closed03/27/2013, 12:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

Active Opportunities Like This One

NAICS: 541810

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International

Education Staff Recruitment Advertising and Media ServicesThis subcontract for Education Staff Recruitment Advertising and Media Services involves providing comprehensive advertising planning and execution for prime contractors working on UK Universities Procurement Consortia projects. The scope of work includes managing media buying, scheduling, and negotiations with various publishers and platforms, while utilizing specialized recruitment tools and media buying platforms in strict accordance with UK advertising standards. The primary deliverables for this engagement are the successful execution of recruitment campaigns and the provision of detailed placement reports. Managed by Southern Universities Management Services (SUMS) under NAICS code 541810, the contract was posted on October 22, 2026, with a response deadline set for February 19, 2027. This agreement focuses on optimizing the reach and effectiveness of educational staffing initiatives through strategic media placement and professional campaign management.

Southern Universities Management Services (SUMS)

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DEADLINE

Education Recruitment Advertising and Resourcing Services

Solicitation # PFB4064 SU

Southern Universities Management Services (SUMS), acting on behalf of the UK Universities Procurement Consortia (UKUPC), is establishing a Framework Agreement for Education Recruitment Advertising, Marketing, Attraction, and Student Recruitment Services. The scope of work is designed to support the recruitment of both students and staff across UK and international markets, primarily for Higher Education and Further Education institutions. The framework is divided into five lots, each with an estimated value of 16,000,000 GBP excluding VAT, bringing the total estimated framework value to 80,000,000 GBP excluding VAT or 100,000,000 GBP including VAT. The lots cover a range of services including recruitment advertising and resourcing, UK and international student recruitment marketing, and recruitment platforms and marketplace services. The contract is scheduled to run from 1 March 2027 to 28 February 2029, with the possibility of two 12-month extensions extending the term to 28 February 2031. Awarding will be conducted via a Competitive Flexible Procedure consisting of a two-stage evaluation process. Stage 1 involves a Pre-Qualification Questionnaire followed by quality and commercial evaluations to create a shortlist. Stage 2 requires shortlisted suppliers to provide lot-specific assessments, which may include presentations or creative work, followed by potential final price negotiations. The deadline for tender submissions is 19 February 2027 at 12:00pm, with all proposals required to be submitted electronically in English.

Southern Universities Management Services (SUMS)

POSTED

DEADLINE

Media Buying and Optimization ServicesThis subcontract for Media Buying and Optimization Services supports prime contractors on projects for Yorkshire Water Services Limited. The scope of work involves the development of comprehensive media strategies, the purchasing of advertising space across multiple channels, and the continuous optimization of spend to maximize reach and impact. To achieve these goals, the provider will utilize various media buying platforms and advanced ad-tech stacks. A critical requirement of the contract is the maintenance of high transparency regarding all investment decisions. The selected provider is responsible for delivering detailed media plans, placement schedules, and investment transparency reports to ensure accountability and performance tracking. The contract is categorized under NAICS code 541810 and was posted on October 22, 2026.

Yorkshire Water Services Limited

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DEADLINE

Brand and Creative Agency ServicesThis subcontract for Brand and Creative Agency Services supports prime contractors working on projects for Yorkshire Water Services Limited. The scope of work focuses on strategic and creative development for brand identity, corporate communications, and integrated marketing campaigns. A primary objective of these services is to create inclusive communications that promote environmental protection and water efficiency. The selected provider will utilize brand management tools and creative design software to deliver strategic marketing plans, brand guidelines, and various campaign creative assets. This engagement falls under NAICS code 541810 and is designed to ensure a cohesive brand presence and effective public outreach for the agency's initiatives.

Yorkshire Water Services Limited

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DEADLINE

CM3601 Marketing Services

Solicitation # CM3601

Yorkshire Water Services Limited is establishing a flexible framework agreement, solicitation number CM3601, to secure qualified marketing services providers for integrated marketing and communications activity. The framework aims to support strategic objectives, enhance customer engagement, and promote environmental and public service priorities through a variety of channels. The scope is divided into two distinct lots: Lot 1 focuses on Brand and Marketing Services, including strategic planning, creative development, and content creation with an estimated value of 3.4 million GBP; Lot 2 covers Media Buying and Media Services, including strategy, planning, and optimization with an estimated value of 9.717 million GBP. The total estimated value of the framework is 14.25 million GBP, with a performance period running from April 30, 2027, to April 29, 2030. The procurement utilizes a competitive flexible procedure to appoint an unlimited number of suppliers. Once established, specific work packages and deliverables will be awarded via a combination of mini-competitions and a direct award taxi-rank system. Evaluation for award is based on a weighted criteria consisting of a Capability Questionnaire at 50 percent, Commercial Evaluation at 35 percent, and a Supplier Campaign Briefing at 15 percent. Appointed providers must demonstrate creative capability and strategic insight while ensuring all communications are inclusive and consistent with regulatory obligations. Lot 2 suppliers are specifically required to maintain high levels of transparency regarding media recommendations and investment decisions. All tenders must be submitted electronically via the SAP Ariba portal by November 13, 2026.

Yorkshire Water Services Limited

POSTED

DEADLINE

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Digital Advertising & Media BuyingThis subcontract for Digital Advertising and Media Buying supports prime contractors on enrollment projects for the State University of New York. The scope of work involves the execution and management of paid media campaigns, specifically focusing on pay-per-click, social media advertising across Meta, TikTok, and LinkedIn, programmatic display ads, and search engine marketing. Technical execution is required through Google Ads Manager and Meta Business Suite, with a primary focus on delivering active ad campaigns and detailed lead generation reports. To qualify for this engagement, providers must hold professional certifications in Google Ads and Meta Blueprint. The opportunity is categorized under NAICS code 541810 and is associated with the State University of New York. Interested parties should note the response deadline of December 2, 2026.

State University of New York (SUNY)

POSTED

DEADLINE

Enrollment Marketing Services

Solicitation # 2140160

The State University of New York University at Albany is soliciting proposals under solicitation number 2140160 to secure qualified contractors capable of developing and executing comprehensive higher education enrollment marketing strategies. This state-wide initiative carries a contract term of five years. Interested parties must submit their proposals to Assistant Director Kevin Urure Cruz by the deadline of December 2, 2026, at 2:30 PM. The procurement includes specific diversity and inclusion goals, featuring a 6 percent goal for Service-Disabled Veteran-Owned Businesses and 15 percent goals each for Minority Business Enterprises and Women Business Enterprises. While the estimated contract value is not specified, the university is seeking responsible contractors with a proven track record in higher education marketing to enhance its enrollment efforts.

State University of New York (SUNY)

POSTED

DEADLINE

Vanpool Marketing and Ride-Matching ServicesThis subcontract for Vanpool Marketing and Ride-Matching Services involves providing outreach and administrative coordination for prime contractors working on SACOG vanpool projects. The selected provider will be responsible for marketing the program to the general public, assisting individuals with ride-matching to establish new groups, and managing the registration of these vanpools within the NorCal GO rideshare platform. The primary objective of the contract is the successful delivery of formed and registered vanpool groups. Classified under NAICS code 541810 and managed by the California Transportation agency, the opportunity was posted on October 21, 2026, with a response deadline set for October 1, 2028.

POSTED

DEADLINE

Media Outlet Ad PlacementsThis subcontract opportunity is for the provision of advertising space and airtime to support the British Columbia Assessment Authority's annual campaign projects. The selected provider will be responsible for the sale and scheduling of advertisement slots across a diverse range of platforms, including digital, print, radio, television, and social media networks, ensuring all content is published and aired in accordance with the established campaign schedule. The procurement is managed by the Province of British Columbia under NAICS code 541810, with performance taking place within Canada. Interested parties must submit their responses by the deadline of November 4, 2026, following the posting date of October 21, 2026.

British Columbia Assessment Authority

POSTED

DEADLINE

Traditional Media Planning and PurchasingThis subcontract for Traditional Media Planning and Purchasing supports prime contractors on projects for Robeson Community College in North Carolina. The selected provider will be responsible for the strategic planning and procurement of advertising space across multiple channels, including television, radio, print, and billboards. Key deliverables include the management of media vendor relationships and the provision of detailed media placement schedules along with verified proof of airing or publication. The contractor is required to maintain full transparency regarding all financial aspects of the engagement, specifically concerning costs, commissions, and rebates. This opportunity falls under NAICS code 541810 and was posted on October 21, 2026, with a response deadline set for December 3, 2026.

Robeson Community College

POSTED

DEADLINE

Digital and Social Media Advertising ServicesThis subcontract for Digital and Social Media Advertising Services supports prime contractors on projects for Robeson Community College. The selected provider will develop and manage advertising campaigns across social media, search engines, and websites, utilizing tools such as Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager. Key responsibilities include optimizing for SEO and SEM, monitoring KPIs related to impressions, engagement, and leads, and ensuring all digital content complies with WCAG accessibility standards. The contractor is required to deliver active digital ad campaigns and provide monthly performance reports to track success. This opportunity falls under NAICS code 541810, with a response deadline set for December 3, 2026.

Robeson Community College

POSTED

1 day ago

DEADLINE

in about 1 month

General Info

Agency

Department Of Transportation → 693JJ9 Nhtsa Office Of Acquistion

Contract Value

NAICS

541810 - Advertising Agencies

Place of Performance

WASHINGTON, DC, 20590, USA

Set-Aside

NONE

Awardee

CHARLES TOMBRAS ADVERTISING, INC.

Award Issued Date

03/27/2013, 12:00:00 AM UTC

Documents

No documents available

Documents will appear here when they are available.

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Timeline

4 updates

PhaseAwarded

PostedFeb 1

Combined Synopsis

Notice updatedFeb 4

The notice description changed.

Deadline changedFeb 11

Response deadline changed from Mar 6, 2013 to Mar 5, 2013.

Notice updatedFeb 14

Notice details unchanged. Attachments may have changed.

Notice updatedFeb 15

Notice details unchanged. Attachments may have changed.

AwardedMar 27

Contract was awarded

Submission Closed

03/27/2013, 12:00:00 PM UTC

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Organization & Contact Information

AgencyDepartment Of Transportation → 693JJ9 Nhtsa Office Of Acquistion

Contacts2 people available

OfficeWASHINGTON, DC, 20590, USA

Organization / AgencyDepartment Of Transportation → 693JJ9 Nhtsa Office Of Acquistion

Office AddressWASHINGTON, DC, 20590, USA

Contacts

Stanley Peter ShultzContracting Officer

contact@example.gov

Brian JenkinsContract Specialist

contact@example.gov

Full Description

The total potential value of the contract, to include two base years and up to three one-year options is $209,670,000. Of that amount, $162,000,000 is identified as Statutorily-Mandated Advertising which is passed through the contractor and used to fund advertising time and advertising space.