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Media Planner / Media Strategist

Open

State & Local

Response Deadline12/08/2026, 01:30:00 PM EST

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract opportunity is for a Media Planner or Media Strategist to support prime contractors on tourism projects for Pasco County, Florida. The selected provider will be responsible for developing comprehensive media plans and channel mix strategies, which include creating budget allocations, channel recommendations, and KPI matrices. These strategies must be informed by audience insights and tourism seasonality to optimize reach and impact. The scope of work requires the use of specialized media buying and planning software along with audience insight tools to deliver data-driven results. Interested parties should note that the response deadline is December 8, 2026. The project falls under NAICS code 541810, focusing on advertising and media strategy to drive tourism growth for the county.

General Info

Media Planner for Pasco County tourism projects; response deadline is December 8, 2026.

Agency

Florida → Pasco County

NAICS

541810 - Advertising Agencies

Place of Performance

FL, USA

Set-Aside

NONE

Documents

This scope was carved out of RSQQ-SP-27-007.

The full solicitation package (10 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Strategic Direction, Annual Media Planning, and Digital Marketing Strategy Services

AI Contract Breakdown

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Timeline

PostedNov 4

subcontract

Response DeadlineDec 8

Submission deadline

Response Deadline

12/08/2026, 01:30:00 PM ESTin about 1 month

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Organization & Contact Information

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AgencyFlorida → Pasco County

ContactsNo contacts available

OfficeN/A

Organization / AgencyFlorida → Pasco County

Office AddressN/A

ContactsNo contact information available

Full Description

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Creates comprehensive media plans and channel mix strategies for prime contractors on Pasco County tourism projects. Develops channel recommendations, budget allocations, and KPI matrices based on audience insights and tourism seasonality. Utilizes media buying/planning software and audience insight tools. Delivers a comprehensive Media Plan including KPI matrices.

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