Strategic Direction, Annual Media Planning, and Digital Marketing Strategy Services

Pasco County is seeking a qualified creative and strategic partner under solicitation RSQQ-SP-27-007 to provide strategic direction, annual media planning, and digital marketing strategy services for Florida’s Sports Coast (FSC). Starting October 1, 2026, FSC will transition to a hybrid model where day-to-day execution is handled in-house, while the selected vendor provides high-level strategic support to maintain brand consistency and competitive positioning. Key deliverables include the creation of a comprehensive media plan detailing recommended channels, budgets, timing, and KPIs. The contract includes optional services for brand equity and brand value analysis, and requires the vendor to adhere to generally accepted professional practices. The award will be based on the highest numerical score assigned by the evaluation committee, considering the proposer's capacity, experience, and financial resources. Local preference is available, with a 10% point addition for Pasco County businesses and a 5% addition for businesses in Hillsborough, Pinellas, Polk, and Hernando Counties. All proposers must be registered on SUNBIZ and submit responses via the Bonfire portal by December 8, 2026. The contract requires strict adherence to non-discrimination clauses, public records requirements, and the provision of satisfactory insurance proof before work commences. Key personnel cannot be substituted without prior written approval from the County.