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This Government Contract opportunity from Department Of Veterans Affairs was posted on May 4, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Media Planning and Geo-Targeting Strategy

Closed
Federal

Contract Overview

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This contract involves the creation of a data-driven media plan focused on site selection, timing, demographic targeting, and the implementation of a geo-fencing strategy within a 17-county region. The target demographics include rural populations, women aged 18 to 55, ensuring that the media outreach is specifically tailored to optimize engagement within these groups. The plan aims to strategically leverage location-based data to enhance the effectiveness of media placements and timing. The contract is a subcontract opportunity issued by the Department of Veterans Affairs under the 250-NETWORK Contract Office 10. It was posted on May 4, 2026, with a response deadline set for May 20, 2026. The work will be performed in Dayton, zip code 45428, and is classified under the NAICS code 541830, which relates to advertising agencies and consulting services. This initiative underscores a focused effort on targeted media outreach using advanced geo-targeting techniques to meet specific regional and demographic communication goals.

General Info

Create targeted geo-fencing media plan for rural women 18-55 in 17 counties, subcontract with VA.

Agency

Department Of Veterans Affairs → 250-NETWORK Contract Office 10 (36C250)

NAICS

541830 - Media Buying AgenciesView NAICS

Place of Performance

Dayton, OH, 45428, USA

Set-Aside

NONE

Documents

(0)

No documents available

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Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyDepartment Of Veterans Affairs → 250-NETWORK Contract Office 10 (36C250)
ContactsNo contacts available
OfficeN/A
Organization / Agency
Department Of Veterans Affairs → 250-NETWORK Contract Office 10 (36C250)
Office AddressN/A
ContactsNo contact information available

Full Description

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Development of a data-driven media plan including site selection, timing, demographic targeting (rural, women, 18–55), and geo-fencing strategy across the 17-county region.