This Government Contract opportunity from Department Of Veterans Affairs was posted on May 4, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Media Planning and Geo-Targeting Strategy

Closed

Federal

Submission Closed05/20/2026, 04:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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AI Contract Overview

The contract seeks the development of a data-driven media plan focused on strategic site selection, timing optimization, and precise demographic targeting across a 17-county region, with emphasis on rural populations and women aged 18 to 55. A critical component includes implementing a geo-fencing strategy to deliver targeted messaging within defined geographic boundaries, ensuring efficient and localized outreach. The project is structured as a subcontract under NAICS code 541830, which classifies it under advertising and related services, and is managed by the Department of Veterans Affairs through its 250-NETWORK Contract Office 10. Performance is required to be conducted in Dayton, Ohio, with a zip code of 45428, indicating the operational hub for execution and coordination. The solicitation was posted on May 4, 2026, with a firm deadline for responses set for May 20, 2026, at 4:00 PM local time, leaving a narrow window for qualified vendors to submit proposals. Although no set-aside designation is specified, the contract’s focus on demographic and geographic precision suggests a high need for expertise in audience analytics, location-based advertising technology, and regional media landscape knowledge. The lack of a designated point of contact implies that potential bidders must rely on the provided SAM.gov link for further details and submission procedures, making timely access and thorough preparation essential to meet requirements and compete successfully.

General Info

Create targeted geo-fencing media plan for rural women 18-55 in 17 counties, subcontract with VA.

Agency

Department Of Veterans Affairs → 250-NETWORK Contract Office 10 (36C250)View Agency

NAICS

541830 - Media Buying AgenciesView NAICS

Place of Performance

Dayton, OH, 45428, USA

Set-Aside

NONE

Documents

This scope was carved out of 36C25026Q0485.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

R701--Amending RFQ 36C25026Q0485 to answer Questions Submitted for Dayton VAMC Billboard Advertising

AI Contract Breakdown

Uniform Contract Format

No contract breakdown available.

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Timeline

PhaseClosed

PostedMay 4

subcontract

Response DeadlineMay 20

Deadline has passed

Submission Closed

05/20/2026, 04:00:00 PM UTC

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Organization & Contact Information

AgencyDepartment Of Veterans Affairs → 250-NETWORK Contract Office 10 (36C250)

ContactsNo contacts available

OfficeN/A

Organization / Agency

Department Of Veterans Affairs → 250-NETWORK Contract Office 10 (36C250)

View Agency Profile

Office AddressN/A

ContactsNo contact information available

Full Description

Development of a data-driven media plan including site selection, timing, demographic targeting (rural, women, 18–55), and geo-fencing strategy across the 17-county region.