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Media Planning and Strategic Ad Placement

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State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract opportunity for Media Planning and Strategic Ad Placement involves providing strategic analysis and the purchasing of advertising space to support Suffolk County tourism and business relocation projects. The selected contractor will utilize audience analytics tools and media buying software to optimize ad placement and address reach and frequency barriers. Key deliverables include the creation of media buy plans, placement confirmations, and detailed analytics reports. The project falls under NAICS code 541810 and is managed by Suffolk County in New York. Interested parties must submit their responses by the deadline of December 4, 2026. Further details regarding the solicitation can be accessed through the official Bonfire hub portal.

General Info

Place of Performance

NY, USA

Set-Aside

NONE

Documents

This scope was carved out of 2026-25.

The full solicitation package (3 documents), including the RFP, is on the prime solicitation, not on this scope.

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Marketing and Promotion of Suffolk County Tourism (Department of Economic Development and Planning)

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Timeline

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Organization & Contact Information

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AgencyNew York → Suffolk County
ContactsNo contacts available
OfficeN/A
Organization / AgencyNew York → Suffolk County
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs strategic analysis and purchasing of advertising space for prime contractors on Suffolk County tourism and business relocation projects. Utilizes media buying software and audience analytics tools to determine optimal placement and overcome reach/frequency barriers. Delivers media buy plans, placement confirmations, and analytics reports.

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Same NAICS industry code

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More opportunities from New York → Suffolk County

Same awarding agency

NAICS: 541810
New
SLED
Marketing and Promotion of Suffolk County Tourism (Department of Economic Development and Planning)
Solicitation # 2026-25
The Suffolk County Office of Central Procurement, on behalf of the Office of the County Executive and the Department of Economic Development and Planning, is soliciting proposals for the marketing and promotion of Suffolk County as a premier business and tourist destination. The objective is to develop and execute a comprehensive, multi-platform strategy to increase brand awareness for domestic and international travelers while encouraging local residents to utilize regional amenities. Key focus areas include the creation of captivating video content and the expansion of the Agri-Tourism Trail through collaborations with local farms, wineries, and aquaculture industries. Deliverables include a formal strategic plan, multilingual marketing materials, and the establishment of data-driven key performance indicators. Proposals must be submitted via the Bonfire portal by December 4, 2026, at 3:30 PM. The selection process is based on the best interest of the County and best value rather than the lowest cost, with a pricing structure consisting of a fixed monthly retainer and blended hourly rates for additional services. Required compliance documentation includes a Public Disclosure Statement, a Lawful Hiring Form, a Living Wage Form, and a Non-Collusive Offer Certification. Awarded contractors must maintain professional records at a location within Suffolk County for inspection and adhere to strict guidelines regarding cybersecurity, non-discrimination, and confidentiality. Payments are processed via the Suffolk County Payment Voucher and are typically issued within thirty days of approval by the County Comptroller.
Advertising Agencies

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NAICS: 561591
New
SLED
Marketing and Promotion of Suffolk County Tourism (Department of Economic Development and Planning)
Solicitation # 2026-25
Suffolk County, through the Office of Central Procurement, the Office of the County Executive, and the Department of Economic Development and Planning, is seeking qualified entities to manage the marketing and promotion of the region as a premier business and tourist destination. The selected partner will be responsible for increasing brand awareness, driving tourism visitation, and promoting high-tech industries to encourage business relocation. Key deliverables include the launch of multi-platform marketing campaigns, the development of creative content, media planning and buying, and the implementation of public relations strategies. Additionally, the contractor must operate up to two business development and tourist information centers, which may be brick-and-mortar or virtual. Proposals are evaluated based on a weighted scoring system focusing on experience, personnel qualifications, and a comprehensive strategic approach covering advertising, media buying, public relations, social media, research, and advocacy. Applicants must submit their proposals via the Bonfire portal by December 4, 2026, including a separate cost proposal and a variety of compliance forms such as the Public Disclosure Statement, Lawful Hiring, and Living Wage certifications. The contract is subject to annual appropriations by the County Legislature and requires the contractor to maintain professional records within Suffolk County for inspection. Award decisions are based on the proposer's ability to provide high-quality services while complying with all applicable laws, including data protection and cybersecurity regulations.
Convention and Visitors Bureaus

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