Messaging & Campaign Material Development

The contract seeks to develop culturally appropriate messaging, digital content, and communication materials aimed at promoting voluntary return and the use of the CBP Home App in Guatemala. The work must be tailored to resonate with local communities, reflecting cultural nuances, language, and community values to effectively encourage individuals to consider voluntary departure as a viable and safe option. The materials will be designed for digital platforms and other communication channels accessible to target audiences in Guatemala, with an emphasis on clarity, trustworthiness, and sensitivity to the social and emotional context of potential returnees. The opportunity is classified as a subcontract under NAICS code 541810 for advertising and related services, issued by the U.S. Embassy in Guatemala City under the Department of State. The solicitation was posted on August 7, 2026, with responses due by August 21, 2026, and the place of performance is identified with zip code 01016, indicating the work may involve coordination within or near the embassy’s operational area. The project requires deep local insight and expertise in designing communications that are not only effective but also ethically grounded, ensuring accuracy and respect for the dignity of those being reached.