Multimedia Campaign

The contract involves a statewide multimedia campaign aimed at recruiting and retaining educators across California, with the Kern County Superintendent of Schools (KCSOS) partnering with the California Commission on Teacher Credentialing (CTC). The project spans from contract execution, anticipated by early 2026, through July 2028, with initial deliverables due by April 1, 2026. The campaign's objectives include promoting teaching as a rewarding career, raising awareness of financial support programs, and engaging diverse audiences, especially youth and underrepresented groups. The scope encompasses strategy development, creative asset production, media planning, outreach, and performance reporting, with a total budget capped at approximately $2 million. Proposals are evaluated on criteria such as proposal quality, experience, innovation, cost-effectiveness, and targeted outreach tools, with the top three candidates advancing to interviews. The contract incorporates standard exhibits detailing the scope, budget, pricing, legal terms, confidentiality, data security, intellectual property, and insurance requirements, but does not specify federal FAR clauses or detailed administrative procedures. The procurement emphasizes proposer qualifications, requiring demonstrated experience in statewide or regional campaigns, especially within education or social cause marketing, and maintaining a physical presence in California. The contract will be formalized through a vendor agreement that includes detailed performance expectations, reporting obligations, and compliance with applicable laws. Deliverables include campaign strategy, bilingual outreach materials, testimonial profiles, a digital hub, social media content, and quarterly performance reports. The performance period begins with initial deliverables due in April 2026 and concludes in July 2028, with no specific shipping, packaging, or inspection requirements detailed in the documents. Administrative and financial procedures, including invoicing and payment, are outlined in the exhibits but lack explicit contact or system details; all communication regarding proposals and clarifications is directed to a designated email. The solicitation process involves submitting a single PDF proposal by December 15, 2025, with an intent to submit due by November 1, 2025, and clarifying questions due by November 15, 2025. The process is a best-value trade-off, focusing on technical merit and cost, with no federal-specific certifications or socioeconomic set-asides indicated.