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This Government Contract opportunity from Department Of Education was posted on August 20, 2010. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

National TEACH Campaign

Awarded
ED-OII-R-0078Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810
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AI Contract Overview

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The National TEACH Campaign, solicited by the U.S. Department of Education under solicitation number ED-OII-R-0078, is a strategic recruitment initiative designed to address a projected shortage of 1.7 million new teachers by 2017. Launching in September 2010, the campaign aims to increase the quantity, quality, and diversity of individuals entering the teaching profession while elevating the public profile of the career. To achieve this, the program will utilize a blend of traditional and new media strategies, leveraging an existing Web-based Pathways to Teaching navigator and logo to connect potential candidates with preparation organizations and employers. The selected contractor is responsible for executing a comprehensive marketing lifecycle, beginning with continuous market research to identify target audiences and the development of a detailed marketing plan. Key deliverables include the creation of a national kickoff campaign, subsequent short-term and long-term awareness campaigns, and the production of various promotional materials. These assets range from commercial-grade public service announcements and collateral items like t-shirts and pins to non-commercial video testimonials, all supported by the necessary logistical coordination to ensure successful national execution.

General Info

Agency

Department Of Education → Contracts And Acquistions Managemen

Contract Value

$1,915,794.43

NAICS

541810 - Advertising Agencies

Place of Performance

DC, USA

Set-Aside

NONE

Awardee

SHEPARDSON, STERN & KAMINSKY

Award Issued Date

Documents

0

No documents available

Documents will appear here when they are available.

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Uniform Contract Format

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Timeline

PhaseAwarded
Posted

Award Notice

Awarded

Contract was awarded

Submission Closed

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Organization & Contact Information

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AgencyDepartment Of Education → Contracts And Acquistions Managemen
Contacts2 people available
OfficeWASHINGTON, DC, 20202, USA
Organization / AgencyDepartment Of Education → Contracts And Acquistions Managemen
Office AddressWASHINGTON, DC, 20202, USA
Contacts
Melissa HodgsonContract Specialist
contact@example.gov
+1 (555) 000-0000
Eugene K. HopkinsContracting Officer
contact@example.gov
+1 (555) 000-0000

Full Description

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The U.S. Department of Education (Department) estimates as many as 1.7 million new teachers are needed by 2017. In response to this need, the Department will conduct a teacher recruitment campaign known as TEACH that is scheduled to launch in September 2010. The campaign will increase the number, quality and diversity of people seeking to become teachers, and to raise the profile of the teaching profession in the eyes of the general public, with those already in the profession, and especially among those who may be considering teaching as a career. The campaign will employ a balance of traditional and new media strategies, including an already developed Web-based Pathways to Teaching navigator and logo, to attract candidates to the profession and help them connect with teacher preparation organizations and prospective employers. The contractor shall perform the following abbreviated list of requirements: 1. Conduct initial and continuous market research in order to identify target audiences 2. Develop an initial and comprehensive marketing plan 3. Develop a national kickoff campaign, to include the develop of various campaign materials such as promotional materials for pay media and collateral marketing materials (t-shirts, lapel pins, and other give-aways) 4. Develop a follow-up national awareness campaign and provide required logistical support to execute the campaign 5. Develop long-term national awareness campaign and provide required logistical support to execute the campaign 6. Develop public service announcements of commercial grade 7. Develop video testimonials that are not of commercial grade

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