NHTSA Region 6 Media Contract

Description: "NHTSA Regions 6 Media Contract" Objective: The objective of these Contracts is to provide professional communication support for NHTSA Regional Office in Region 6, consisting of the following states: Louisiana, Mississippi, New Mexico, Oklahoma, Texas, and the Indian Nations, to support seat belt and impaired driving program efforts as well as other priority highway safety programs. Background: The National Highway Traffic Safety Administration (NHTSA) is an agency within the U.S. Department of Transportation whose primary mission is to reduce deaths, injuries and economic losses resulting from motor vehicle crashes. This is accomplished by: - Setting and enforcing national safety performance standards for motor vehicles and equipment; - Providing grants to state and local governments to enable them to conduct effective local highway safety programs; - Marketing and promoting safety messages, campaigns and materials to various audiences aimed at raising awareness and influencing and sustaining positive traffic safety behaviors. Research has demonstrated that increasing safety belts and preventing impaired driving is the most effective means to meet NHTSA's core mission. NHTSA estimates that increasing safety belts use can reduce crash fatalities by up to 45 percent in cars and 60 percent in light trucks. Every one percent increase in safety belt use translates into 2.8 million more Americans buckled up, 250 additional lives saved and 4,000 fewer serious injuries annually. Impaired driving-related deaths account for 42 percent of all traffic fatalities annually. Driving impaired is one of the most often committed crimes in America, affecting 1 in 3 citizens annually, resulting in 1 fatality every 30 minutes, 45 deaths every day and more than 13,000 fatalities annually. Based on ten (10) plus years of research, NHTSA and its partners have determined that conducting traffic enforcement with highly visible publicity and advertising is the most effective way to influence audiences to buckle up and deter impaired driving. NHTSA's national communications plan supports the agency's policy and program priorities. High Visibility Enforcement for safety belt use and impaired driving prevention is the cornerstone of the national plan. NHTSA recommends that States and local communities also implement HVE as the foundation of their communications efforts and build around their key enforcement periods. Based on numerous years of experience working at the national and state levels, NHTSA has developed recommendations for communications strategy and tactical plans for state and local partners to effectively promote traffic safety year round. Contract Awards: This contract will have a total possible performance period of five (5) years. This includes a base period of one (1) year with four one (1) year option periods. This solicitation is a small business set aside. The NAICS code is 541820. Solicitation: The solicitation DTNH22-12-R-00619 will be available for downloading from http://www.fedbizopps.gov/ on or about July 16, 2011. The anticipated award date for the resultant contracts is expected on or about September 31, 2011.