Occupant Protection Social Marketing Effort

Amendment No. 1 The purpose of this Amendment is to provide notice of cancellation of any anticipated solicitation being posted on GSA's eBuy System and FBO. This project has been canceled in its intirety and no further action will be taken to award a contract for this effort. No further information is available. Special Notice: This is not a solicitation (RFP) or a sources sought (synopsis), but this a Special Notice advising all interested parties that responded to NHTSA's previously posted Sources Sought Notice posted on November 12, 2009 in contemplation of a future solicitation of a full and open competitive procurement will now be solicited under the GSA Schedules, SIN 541- Professional, Scientific, and Technical Services and posted on GSA's eBuy for all GSA Schedule holders listed under SIN 541 to compete. Background: The National Highway Traffic Safety Administration (NHTSA) posted that it has a requirement to obtain the services and products required by NHTSA to field successful and effective public service campaigns: refinement of campaign strategy and focus, technical assistance, creation of multimedia advertising products to carry out strategies, dissemination of multimedia products to national and local media outlets, development and placement, and monitoring and reporting the results of media placement efforts. Objectives are to develop and deliver national public information campaigns featuring varied media approaches that promote highway safety and address national highway safety issues. Topics may include: - increasing occupant protection use; - demonstrating proper restraint use; - illustrating how to select, fit and wear occupant restraints that meet Federal safety standards; - distracted driving; - aggressive driving; - speed; - younger drivers; - mature drivers; - keeping kids safe in and our of cars; - motorcycle safety; and - child passenger safety. Purpose: The Contractor shall have the capability to perform the following tasks - Develop a fully-integrated donated media public service campaign that raises awareness and address highway/motor vehicle safety issues.. - Develop and execute a donated-media distribution strategy that includes the redistribution of public service announcements so that Public Service Directors are constantly reminded of them. - Conduct market research to better assess the target population that NHTSA is trying to reach to better develop campaign strategy, execute, and evaluate. - Develop and produce television, radio, print, outdoor, digital, social media, internet materials, and other non-traditional generic media. - Monitor the performance of all campaign elements and submit frequent reports on placement. - Conduct ongoing research that measures public opinion on the issue of occupant protection, behavior change, and outreach efforts. - Produce Bits and B-Roll packages (BBR) and Satellite Media Tours featuring NHTSA spokespersons as deemed appropriate by the COTR to promote the campaign. - Provide assistance in developing new partnerships, collaboration opportunities, and pursue other opportunities to raise awareness. - Provide web support. - Provide technical assistance to NHTSA in all areas of integrated communication to include: ? Developing communication strategies and tactics; ? Developing collateral materials to support campaigns; - Develop and maintain social media and internet materials. - Meet on an as needed basis with NHTSA COTR and program managers, and provide all support in accomplishing the statement of work as outlined in this contract in a timely manner. - Monitor and periodically report on the results of the dissemination effort. Solicitation Information: The Government contemplates that a Blanket Purchase Agreement (BPA) Task Order driven contract will be established against a SIN 541 GSA Schedule holder's contract on a Time and Materials (T&M) basis with a period of performance not to exceed five (5) years. The forthcoming solicitation and any related documents to this procurement will only be available electronically for download on GSA's eBuy Government Point of Entry (GPE) system; referenced by the solicitation number (DTNH22-10-R-00377). The anticipated issuance date of the forthcoming solicitation is on or about May 10, 2010. However, only GSA Schedule holding contractors listed under SIN 541- Professional, Scientific, and Technical Services will be considered. NO FURTHER PROCUREMENT INFORMATION IS AVALABLE AT THIS TIME.