Outreach, Marketing, and Workforce Development

The contract seeks to develop targeted outreach strategies and culturally responsive marketing materials aimed at expanding and diversifying participation in the peer and family specialist certification program. The efforts must be designed to reach underrepresented communities and ensure materials are language- and culture-appropriate, fostering inclusive engagement across Colorado’s behavioral health landscape. Work must align with the goals of the CDHS - Behavioral Health Administration to strengthen the workforce by increasing the representation of peers and family members from diverse backgrounds. This subcontract, classified under NAICS code 541810 for advertising and related services, has a tight response deadline of May 26, 2026, with the solicitation posted on May 20, 2026. There is no specified set-aside designation, and performance is expected to occur within Colorado, although no exact location is provided. Interested parties must submit proposals through the designated online portal, and the work is critical to advancing equitable access to certification and support services within the state’s behavioral health system.