Performance Reporting and ROI Measurement

The contract pertains to the development of key performance indicator dashboards, the measurement of campaign return on investment, and the preparation of detailed performance reports for client review. It is designated as a subcontract under NAICS code 541610, which encompasses management, scientific, and technical consulting services, indicating the need for specialized analytical and reporting capabilities. The work will be performed on behalf of Destination Canada, a division of the Government of Canada, with the solicitation posted on August 5, 2026, and responses due by September 8, 2026, allowing potential contractors approximately five weeks to submit proposals. Although the place of performance and point of contact details are unspecified, the contract is accessible through the Government of Canada’s procurement portal, and the delivery of actionable insights through data visualization and ROI analysis is central to meeting the client’s objectives.