Integrated Media Campaign Management

The contract titled Integrated Media Campaign Management involves the comprehensive planning and execution of coordinated media campaigns across digital, print, and broadcast platforms, with a strong emphasis on tracking campaign performance and delivering detailed reporting. The work requires the vendor to align messaging and creative assets across multiple channels to ensure consistent brand representation and maximum audience reach, while also measuring effectiveness through predefined key performance indicators. This subcontract is issued by Destination Canada, a division of the Government of Canada, under NAICS code 541810, which classifies it within advertising, public relations, and related services. All work is expected to support national promotion objectives, with performance metrics tied to audience engagement and campaign outcomes. The solicitation was posted on August 5, 2026, with a hard deadline for responses set for September 8, 2026, at 6:00 PM Eastern Time. The contract is open to eligible subcontractors without a specified set-aside designation, meaning it is open to full competition. There is no defined place of performance listed, suggesting flexibility in execution location, though all activities are conducted in service of Canada’s international tourism promotion goals. Interested parties must submit proposals via the Canada Buys portal before the deadline, and failure to comply with submission requirements may result in disqualification. The absence of a designated point of contact suggests all inquiries should be directed through the official tender portal.