Content Strategy and Optimization Services

Destination Canada is seeking a subcontractor to provide content strategy and optimization services focused on developing and refining marketing materials including articles, blog posts, and web copy designed to engage target markets while adhering to established brand guidelines and SEO standards. The work requires a deep understanding of digital content creation, audience targeting, and search engine optimization to ensure materials are both compelling and discoverable across digital platforms. The contract is posted under NAICS code 541830 and is structured as a subcontract with a response deadline of September 8, 2026. The opportunity is open to qualified providers who can deliver high-quality, culturally relevant content aligned with the Government of Canada’s messaging objectives. All deliverables must reflect strategic content planning and continuous optimization to maximize reach and effectiveness in international markets. Submissions must be made through the designated government procurement portal prior to the deadline.