Global Media Relations and Press Outreach

Destination Canada is seeking a subcontractor to execute a comprehensive international media relations and press outreach program aimed at promoting Canadian travel and tourism globally. The scope of work includes developing targeted media lists, engaging with journalists and influencers, distributing press releases, and securing high-impact media placements in leading travel and tourism publications across key international markets. The subcontractor will be responsible for crafting strategic communication campaigns that enhance Canada’s visibility as a premier travel destination, ensuring consistent and compelling messaging aligned with national tourism objectives. All activities must be executed with a global perspective, leveraging media channels with strong reach and credibility among international travelers. The contract is posted under NAICS code 541840 for public relations and communication services and is classified as a subcontract. Interested parties must submit proposals by September 8, 2026, at 6:00 p.m. Eastern Time. The work will be performed remotely with no specified place of performance, allowing flexibility for international vendors to deliver services from their respective locations. This opportunity is open to qualified firms capable of demonstrating proven experience in international media outreach within the travel and tourism sector, with a track record of securing placements in major global outlets. The contract is managed under the Government of Canada’s procurement framework, with further details available through the official CanadaBuys tender portal.