Marketing and Sales for Tourist-Oriented Signage

The contract involves engaging with advertising clients such as hotels and tourist attractions to secure sponsorships for logo and guide signage along Texas highways and travel corridors. The primary responsibilities include negotiating agreements, establishing pricing structures, and driving revenue through the sale of advertising space on official directional and informational signs. This effort is aligned with enhancing funding for transportation infrastructure while providing visibility and promotional value to local businesses that serve travelers. The work will be performed under a subcontract classification under NAICS code 541840, and bids must be submitted by the specified deadline in August 2026, with the opportunity posted by the Texas Department of Transportation. All activities must comply with state regulations governing signage, advertising, and public infrastructure use, and successful proposers will be expected to deliver measurable financial returns and maintain high standards of brand representation on state-managed signage systems.