Media Placement & Agency Commission Services

The contract calls for comprehensive media placement services across television, radio, digital, and outdoor platforms, requiring the contractor to execute targeted advertising campaigns that align with established performance benchmarks. The contractor is responsible for managing all aspects of media buying and placement, ensuring timely and strategic distribution across the specified channels while maintaining compliance with campaign objectives. Commission-based fees for agency services are to be handled in accordance with agreed-upon terms, with transparency and accountability required in all financial arrangements. Performance must be measured and reported through return on ad spend metrics, with detailed ROAS reporting delivered against predefined benchmarks to assess effectiveness and efficiency. The subcontract is classified under NAICS code 541840, indicating it falls within the advertising and related services sector, and is issued by the Michigan Department of Military and Veterans Affairs. The solicitation was posted on July 20, 2026, with responses due by August 10, 2026, and the place of performance is not specified, implying work may be conducted remotely or across multiple locations. All activities are expected to adhere to federal and state guidelines applicable to public sector advertising contracts.