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This Government Contract opportunity from Michigan was posted on July 20, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Media Placement & Agency Commission Services

Closed
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541840
SLED
Sponsorship and Advertising Sales Services
Solicitation # SS-12-26
The 32nd District Agricultural Association is soliciting proposals for Sponsorship and Advertising Sales Services at the OC Fair and Event Center in Costa Mesa, California. The selected contractor will be responsible for maximizing revenue and brand impact by identifying sponsorable assets, creating tiered packages, prospecting and negotiating with sponsors, and managing the full lifecycle of sponsorship agreements. Key deliverables include the development of sales program guidelines, customized ROI-focused proposals, and regular performance reporting. Additionally, the contractor must provide on-site sales staff support during the annual OC Fair from June through August. The contract term runs from December 1, 2026, through November 30, 2028, with three optional one-year renewals. Compensation is based on commission percentages quoted by the bidder for new sponsors and budget-relieving trade, while renewing multi-year sponsors are set at a pre-determined 10 percent commission. Annual budget goals start at 3 million dollars for 2027, with an expected annual growth of approximately 3 percent. Proposals are due by October 30, 2026, at 11:00 a.m. and will be awarded to the bidder with the highest score based on a 100-point weighted evaluation, which includes a 5 percent preference for certified small businesses and applicable incentives for Disabled Veteran Business Enterprises. Contractors must adhere to strict compliance and insurance requirements, including Commercial General Liability, Automobile Liability, and Workers Compensation. Mandatory submission documents include a signed cover letter with specific verbatim language, a technical proposal, and various certifications such as the Bidder Declaration and Darfur Contracting Act attachment. All proposals must be submitted electronically via WeTransfer to the designated email address.
32nd DAA -Costa Mesa

POSTED

21 days ago

DEADLINE

in 2 days

AI Contract Overview

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The contract calls for comprehensive media placement services across television, radio, digital, and outdoor platforms, requiring the contractor to execute targeted advertising campaigns that align with established performance benchmarks. The contractor is responsible for managing all aspects of media buying and placement, ensuring timely and strategic distribution across the specified channels while maintaining compliance with campaign objectives. Commission-based fees for agency services are to be handled in accordance with agreed-upon terms, with transparency and accountability required in all financial arrangements. Performance must be measured and reported through return on ad spend metrics, with detailed ROAS reporting delivered against predefined benchmarks to assess effectiveness and efficiency. The subcontract is classified under NAICS code 541840, indicating it falls within the advertising and related services sector, and is issued by the Michigan Department of Military and Veterans Affairs. The solicitation was posted on July 20, 2026, with responses due by August 10, 2026, and the place of performance is not specified, implying work may be conducted remotely or across multiple locations. All activities are expected to adhere to federal and state guidelines applicable to public sector advertising contracts.

General Info

Media placement services across TV, radio, digital, outdoor with ROAS reporting, commission-based fees, Michigan state contract.

Place of Performance

MI, USA

Set-Aside

NONE

Documents

This scope was carved out of 260000000037.

The full solicitation package (9 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

DS-511-260000000037-1 | MVAA Creative and Marketing Services Awareness Campaign DS

AI Contract Breakdown

Uniform Contract Format

No documents to break down

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Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyMichigan → DMVA
ContactsNo contacts available
OfficeN/A
Organization / AgencyMichigan → DMVA
Office AddressN/A
ContactsNo contact information available

Full Description

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Execute media placement across TV, radio, digital, and outdoor platforms. Manage commission-based agency fees and provide ROAS performance reporting against benchmarks.

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