This Government Contract opportunity from Hawaii was posted on July 15, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Digital Marketing Campaign Management (Korea Market)

Closed

State & Local

Submission Closed08/15/2026, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541840

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SLED

Commission-Only Advertising Sales & Support Services

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Digital Content Distribution and Platform OptimizationThe contract under the title Digital Content Distribution and Platform Optimization covers the strategic distribution of digital content across social media and digital platforms with a focus on maximizing engagement, leveraging analytics for performance tracking, and delivering detailed reporting on outcomes. The work is designated as a subcontract under NAICS code 541840, indicating it falls within the advertising and related services sector, and is managed by the Department of State through its Acquisitions - Aqm Momentum office. The primary place of performance is in Washington, D.C., with a zip code of 20547, suggesting the work will be closely coordinated with federal operations based in the capital. The contract was posted on July 15, 2026, and no specific set-aside classification or solicitation number is provided, indicating it may be part of a broader agency procurement framework. The emphasis on optimization and analytics implies a data-driven approach to content strategy, requiring advanced tools and expertise to measure impact across platforms and adjust tactics in real time to meet engagement targets.

Acquisitions - Aqm Momentum

POSTED

about 2 months ago

DEADLINE

N/A

AI Contract Overview

The contract seeks a subcontractor to manage the full lifecycle of digital advertising campaigns aimed at Korean travelers, with the goal of promoting Hawaii as a premier tourist destination. The work involves developing, executing, and optimizing targeted ad strategies across major Korean digital platforms including Google Ads, Naver, Kakao, and YouTube, ensuring high visibility and engagement among the target audience. The contractor must demonstrate expertise in culturally relevant content creation, audience segmentation, performance analytics, and continuous campaign refinement to maximize return on investment and drive travel intent. Campaigns must align with Hawaii’s tourism branding and be tailored to the preferences, behaviors, and search habits of Korean consumers. The subcontractor is expected to provide ongoing reporting and insights to guide strategic adjustments, with a strong emphasis on measurable outcomes such as click-through rates, conversion volumes, and travel booking metrics. The solicitation is open for responses until August 15, 2026, under NAICS code 541840, and is administered by the Hawaii Department of Business, Economic Development, & Tourism. Performance is expected to be conducted remotely with no specified physical location for delivery, and the focus remains entirely on digital outreach within the Korean market.

General Info

Manage digital ad campaigns for Korean travelers to promote Hawaii via Google, Naver, Kakao, YouTube with cultural targeting and performance analytics.

Agency

Hawaii → Department of Business, Economic Development, & TourismView Agency

NAICS

541840 - Media RepresentativesView NAICS

Place of Performance

HI, USA

Set-Aside

NONE

Documents

This scope was carved out of 27-04.

The full solicitation package (14 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Hawaii Tourism Destination Brand Marketing Service for Korea MMA

AI Contract Breakdown

Uniform Contract Format

No contract breakdown available.

Cannot generate Contract Breakdown because no documents were found from this contract's source.

Timeline

PhaseClosed

PostedJul 15

subcontract

Response DeadlineAug 15

Deadline has passed

Submission Closed

08/15/2026, 12:00:00 AM UTC

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Organization & Contact Information

AgencyHawaii → Department of Business, Economic Development, & Tourism

ContactsNo contacts available

OfficeN/A

Organization / Agency

Hawaii → Department of Business, Economic Development, & Tourism

View Agency Profile

Office AddressN/A

ContactsNo contact information available

Full Description

Strategy, execution, and optimization of digital advertising on platforms like Google Ads, Naver, Kakao, and YouTube targeting Korean travelers to promote Hawaii tourism.