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This Government Contract opportunity from Hawaii was posted on July 15, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Digital Marketing Campaign Management (Korea Market)

Closed
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

Active Opportunities Like This One

NAICS: 541840
SLED
Sponsorship and Advertising Sales Services
Solicitation # SS-12-26
The 32nd District Agricultural Association is soliciting proposals for Sponsorship and Advertising Sales Services at the OC Fair and Event Center in Costa Mesa, California. The selected contractor will be responsible for maximizing revenue and brand impact by identifying sponsorable assets, creating tiered packages, prospecting and negotiating with sponsors, and managing the full lifecycle of sponsorship agreements. Key deliverables include the development of sales program guidelines, customized ROI-focused proposals, and regular performance reporting. Additionally, the contractor must provide on-site sales staff support during the annual OC Fair from June through August. The contract term runs from December 1, 2026, through November 30, 2028, with three optional one-year renewals. Compensation is based on commission percentages quoted by the bidder for new sponsors and budget-relieving trade, while renewing multi-year sponsors are set at a pre-determined 10 percent commission. Annual budget goals start at 3 million dollars for 2027, with an expected annual growth of approximately 3 percent. Proposals are due by October 30, 2026, at 11:00 a.m. and will be awarded to the bidder with the highest score based on a 100-point weighted evaluation, which includes a 5 percent preference for certified small businesses and applicable incentives for Disabled Veteran Business Enterprises. Contractors must adhere to strict compliance and insurance requirements, including Commercial General Liability, Automobile Liability, and Workers Compensation. Mandatory submission documents include a signed cover letter with specific verbatim language, a technical proposal, and various certifications such as the Bidder Declaration and Darfur Contracting Act attachment. All proposals must be submitted electronically via WeTransfer to the designated email address.
32nd DAA -Costa Mesa

POSTED

21 days ago

DEADLINE

in 3 days

AI Contract Overview

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The contract seeks a subcontractor to manage the full lifecycle of digital advertising campaigns aimed at Korean travelers, with the goal of promoting Hawaii as a premier tourist destination. The work involves developing, executing, and optimizing targeted ad strategies across major Korean digital platforms including Google Ads, Naver, Kakao, and YouTube, ensuring high visibility and engagement among the target audience. The contractor must demonstrate expertise in culturally relevant content creation, audience segmentation, performance analytics, and continuous campaign refinement to maximize return on investment and drive travel intent. Campaigns must align with Hawaii’s tourism branding and be tailored to the preferences, behaviors, and search habits of Korean consumers. The subcontractor is expected to provide ongoing reporting and insights to guide strategic adjustments, with a strong emphasis on measurable outcomes such as click-through rates, conversion volumes, and travel booking metrics. The solicitation is open for responses until August 15, 2026, under NAICS code 541840, and is administered by the Hawaii Department of Business, Economic Development, & Tourism. Performance is expected to be conducted remotely with no specified physical location for delivery, and the focus remains entirely on digital outreach within the Korean market.

General Info

Manage digital ad campaigns for Korean travelers to promote Hawaii via Google, Naver, Kakao, YouTube with cultural targeting and performance analytics.

Documents

This scope was carved out of 27-04.

The full solicitation package (14 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Hawaii Tourism Destination Brand Marketing Service for Korea MMA

AI Contract Breakdown

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Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyHawaii → Department of Business, Economic Development, & Tourism
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Strategy, execution, and optimization of digital advertising on platforms like Google Ads, Naver, Kakao, and YouTube targeting Korean travelers to promote Hawaii tourism.

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NAICS: 561920
SLED
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Solicitation # RFP-SA-27-01
Solicitation RFP-SA-27-01, issued by the Hawaii Department of Business, Economic Development, and Tourism, seeks a single business entity to manage, coordinate, and market the Aloha Stadium Swap Meet and Marketplace. The scope of work encompasses comprehensive operational management, including vendor operations, parking and traffic control, custodial and maintenance services, and public safety. The contractor is responsible for providing qualified personnel, managing Authority-owned retail shipping containers, and ensuring full ADA accessibility compliance. A critical requirement is the implementation of a promotional plan with a minimum monthly expenditure of $12,500 to increase attendance and vendor participation. The contract is scheduled to begin on January 1, 2027, for an initial three-year term, with the possibility of two one-year extensions. Award decisions are based on a 115-point scoring system evaluating the management proposal, promotional strategy, and pricing. Proposals are restricted to a maximum commission of 29%, and the lowest price proposal automatically receives the maximum 25 points for pricing. Financial requirements include a $1.5 million performance or payment bond maintained throughout the contract term, as well as the submission of a General Excise Tax License and a Tax Clearance Certificate from the State of Hawaii and the IRS. Security requirements mandate the presence of at least one law enforcement officer at the main entry gate and private security at other access points.
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NAICS: 624230
SLED
RFP 27-08 VISITOR ASSISTANCE PROGRAM (VAP) MAUI COUNTY
Solicitation # 27-08
The Hawai‘i Tourism Authority, under the Department of Business, Economic Development, and Tourism, is soliciting proposals for a Visitor Assistance Program (VAP) in Maui County. The selected contractor will design and manage a scalable program to provide compassionate assistance to visitors in crisis, including those victimized by crime, medical emergencies, or travel disruptions. Key responsibilities include coordinating medical support, law enforcement assistance, identification recovery, and emotional guidance, with required geographic coverage extending to Lāna‘i, Moloka‘i, and remote areas of Maui such as Hāna. The program also involves developing safety and prevention outreach materials that adhere to the Ma’ema’e Toolkit and incorporate culturally appropriate place-based messaging. This is a fixed-price contract with a maximum value of 91,500.00 USD for the performance period from January 2027 through December 31, 2027. Award will be granted to the responsible offeror deemed most advantageous to the state, with tie-breaking priority given to the highest scores in Proposed Approach and Past Performance. Deliverables include monthly, quarterly, and final financial and activity reports. Offerors must submit proposals via the HIEPRO portal by November 17, 2026, and must provide certifications regarding non-debarment, conflict of interest, and vendor compliance. All deliverables must be ADA compliant, and while a physical office in Hawai‘i is not mandatory, the contractor must meet specific minimum qualifications and professional standards.
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