Marketing and Distribution Automation

The contract titled Marketing and Distribution Automation seeks to establish a subcontract for integrating digital marketing platforms to automate event promotion, streamline ticket distribution through email, SMS, and social media channels, and track campaign performance metrics in real time. The work is scoped to enhance the efficiency and reach of event marketing efforts by leveraging automated tools that synchronize promotional activities across multiple digital channels while providing actionable analytics to measure engagement, conversion rates, and return on investment. This collaboration is intended to support the State University of New York’s New York office in modernizing its outreach capabilities and improving audience targeting for university-sponsored events. The solicitation was posted on July 8, 2026, with a response deadline of July 16, 2026, and is classified under NAICS code 541840, which pertains to advertising and related services. The contract type is explicitly identified as a subcontract, indicating it will be executed under a primary agreement rather than as a direct procurement. There is no set-aside designation described, and while the agency name and organizational unit are provided, specific contact details, locations, or place of performance are not listed. Interested parties must access the official bidding portal via the provided web link to submit proposals and obtain any supplemental documentation required for participation.