General Project Description The Town of Berthoud, Colorado is seeking proposals from qualified consultants with experience in public art planning for the purpose of developing the first Public Art Master Plan for the Town of Berthoud. The selected consultant will work with Town staff to gather and utilize broad public involvement in the creation of the Berthoud Public Art Master Plan.The Town of Berthoud has a desire to implement public art in a cohesive, coordinated effort where the art honors the Town’s unique agricultural history and traditions, while embracing our future, fostering creative expression, enhancing public spaces, and creating rich experiences for residents and visitors. The Public Art Master Plan will provide direction to the Town on the planning and processes necessary to develop, administer and maintain a Public Art Program. Additionally, the Public Art Master Plan will guide the development, integration, and management of public art assets in the Town for the next 10 years, serving as a roadmap to enrich community identity, economic vitality, and cultural expression. About the Town of BerthoudNestled in the foothills of the Rocky Mountains, Berthoud is known as the Garden Spot of Colorado and is within easy travel distance to three major universities, the Denver metropolitan area, and Estes Park. Since its early days in the 1800s as an agricultural center, Berthoud has grown and evolved while retaining the unique character and feel of a small, rural town surrounded by farms and open lands. For more information about the Town of Berthoud, please visit Berthoud.org.Scope of WorkThe scope of work is intended to guide the consultant but also allow for flexibility in terms of the project approach. The Town of Berthoud welcomes innovation and creativity from the consultant on any of the tasks. A. Assessment of Existing Public Art and Cultural Assets1. Analyze and assess existing public art installations and cultural assets.2. Analyze existing policies, local codes and become familiar with planned future developments.B. Community Outreach and Engagement1. Conduct inclusive outreach to stakeholders, including but not limited to residents, local businesses, non-profit leaders, artists, and Town Trustees and Town Planning Commission.2. Facilitate community meetings, workshops, surveys, and/or charrettes.C. Plan Development1. Establish a clear vision for public art within the Town including core values, guiding principles, specific goals and long-term objectives, and cultural identity.2. Recommend locations, themes, types, and potential projects for public art.3. Propose policies for public-private partnerships, temporary artworks, and artist opportunities.4. Develop and recommend a methodology to create a Public Art Review Committee.5. Establish standards for maintenance, upkeep and replacement of public art.D. Funding Strategy and Partnership Opportunities1. Develop a funding strategy that includes public, private, and grant based funding opportunities.2. Identify potential partnerships with local businesses, art organizations and other stakeholders to support the implementation of the Public Art Master Plan.E. Implementation Plan and Timeline1. Provide a phased implementation plan that includes short-term, medium-term, and long-term projects.2. Outline a realistic timeline, estimated costs, and key performance indicators to measure success.Project Schedule and DeliverablesProject commencement is anticipated for February 2026. Final delivery of all work products will be completed by July 2026. The final product will be presented to the Town Planning Commission and Town Board of Trustees.Deliverables will include the following:1. Engagement with Staff and the local arts community2. Draft Public Art Master Plan (with executive summary, maps, and visuals)3. Final Public Art Master Plan (print-ready and accessible digital version)4. Presentation to the Town Planning Commission and Town Board of Trustees – both at the draft and final plan stagesProposal RequirementsThe Town looks to the Consultant Team to present a high-quality scope of work and cost-effective fee proposal.Each proposal shall include the following in order and not to exceed 15 pages total:1. Cover Lettero This letter shall briefly introduce the consulting team and indicate interest in the project. The letter should be signed by an authorized company executive. Letters should be one page or less.2. Qualifications and Experienceo An overview of the firm or individual experience in public art planning, community engagement and art management.o Resumes of key team members and their roles in the project.o Examples of similar projects completed or ongoing in comparable towns. 3. Services Offeredo
