R--TV advertising for the JACC, Pensacola, FL

The Gulf Coast Veterans Health Care System (GCVHCS), Biloxi, MS, is issuing a combined synopsis/ solicitation for commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice in conjunction with procedures in FAR Part 13. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation is being issued. The solicitation number VA256-16-Q-0207 is issued as a Request for Quotation (RFQ). This document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2005-84 effective September 3, 2015. The NAICS code is 541840 and the size standard is $15.0 million. This requirement is for small business and will be firm-fixed-price. The closing date for this notice is 3:00 PM EST January 21, 2016. The requirement is for the following: The GCVHCS is seeking businesses capable of providing television advertising services for the Joint Ambulatory Care Center (JACC) in Pensacola, FL. Services requested are: 1) one prime time (1/2 hour) program every four weeks; 2) three replays each month from 9:00 a.m. to 4:00 p.m.; 3) three replays each month from 12:00 a.m. to 5:00 a.m.; 4) video on demand per month; and 15 (15 second) promos per month. (See SOW below for additional information.) Contractor to provide services in accordance with terms and conditions of the contract for the date of award through July 31, 2016. To be eligible for award of a contract, vendor must be actively registered in the SAM database (http://www.sam.gov). Vendor is also required to complete representations and certifications found in the provision at 52.212-3, Offeror Representations and Certifications - - Commercial Items. Questions regarding this solicitation must be made in writing to the Contract Specialist, Rene' Impey at contact@example.gov, or by fax at +1 (555) 000-0000, and must include the solicitation number VA256-16-Q-0207 on the subject line or the cover sheet. NO TELEPHONE REQUESTS OR INQUIRIES WILL BE ACCEPTED. Submissions must be received by 3:00 PM EST on January 21, 2016. Gulf Coast Veterans Health Care System 400 Veterans Avenue Biloxi, MS 39531 Type of Order: Firm-Fixed-Price Period of Performance: Date of award through 06/30/2016 Place of Performance: Gulf Coast Veterans Health Care System (GCVHCS), Joint Ambulatory Care Center, Pensacola, FL 1.0 STATEMENT OF WORK This task order is intended to provide an avenue of outreach through a broadcast of programs and services for Veterans residing in the Gulf Coast area to include the Florida Panhandle, southern counties of Alabama, and south Mississippi. 2.0 TASKS 2.1 General Requirements This Task shall include production of one prime time (1/2 hour) program every four weeks, with three replays each month between 9:00 a.m. and 4:00 p.m., three replays each month between 12:00 a.m. and 5:00 a.m., and video on demand. The GCVHCS will provide the host for all programming. 2.2 Specific Mandatory Tasks and Associated Deliverables Description of Tasks and Associated Deliverables: The contractor shall provide the specific deliverables described below within the performance period stated in this SOW. 2.2.1 Task One (1) Kick-Off Meeting five (5) business days from date of award. The contractor shall hold a Project Kick-Off Meeting with the GCVHCS Public Affairs Office (PAO) staff. The contractor shall schedule the Kick-Off Meeting to be held within five (5) business days after contract award or as agreed upon between the GCVHCS PAO and contractor. At the Kick-Off Meeting, the contractor shall present a schedule of taping, coordinated with the GCVHCS PAO. 2.2.1.1 Deliverable(s): Kick-Off meeting five (5) business days from date of award. 2.2.2 Task Two (2) The contractor shall develop an Outreach Plan, based on data and audience analysis and sound outreach principles, which will focus on the creation of a the GCVHCS Outreach Campaign. In order to formulate the Plan, the contractor shall conduct a landscape analysis. The contractor will conduct an organizational/information review to compile existing information/ messaging/ resources. The analysis will identify gaps in information/messaging. The focus of the Outreach Plan will focus on the broader concerns of GCVHCS promotion and include consideration of how GCVHCS relates to other VA outreach plans and messaging. The Outreach plan will include an update on information/resources/messaging to fill gaps identified in the research plan. In general, all material and messaging will align with the strategies to promote the broader concerns of GCVHCS's promotion, messaging and material which may include (but are not limited to) attention to specific priority issues of GCVHCS, etc. As part of the outreach plan, the contractor shall include a media plan that identifies effective dissemination methods using creative web-based internet programs, such as blogs, podcasts, video casts, or any other multimedia and social media tools to deliver messaging and materials to the right audiences and events. The plan shall be consistent with and in support of other VA programs, campaigns and/or efforts. The media plan will identify primary channels/media for communications. 2.2.2.1 Deliverable(s): A Marketing Plan and schedule thirty (30) calendar days from the approved GCVHCS Outreach Plan. 2.2.3 Task Three (3) The contractor shall develop a standard, consistent outreach identity for the GCVHCS Outreach Program, which is compliant with VA's outreach identity. 2.2.3.1 Deliverable(s): Outreach Identity and Style Guide. 2.2.7 Task Seven (7) Contractor shall develop and distribute a series of video promos ranging from ten (10) seconds up twenty (20) seconds for each monthly taping. 2.2.7.1 Deliverable(s): Video promos for monthly taping.