This Solicitation opportunity from California was posted on May 7, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Request For Proposals for Economic Development Strategy

Closed

RFP No. ED-0305State & Local

Submission Closed05/25/2026, 07:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541613

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2 days ago

DEADLINE

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AI Contract Overview

The City of Santa Cruz is seeking proposals to develop a comprehensive 2026–2030 Economic Development Strategy that builds upon the successes of its prior 2021–2026 plan and transitions focus toward enhancing urban vibrancy, activating underutilized storefronts, and strengthening community-driven economic growth. The strategy must be developed in alignment with the Office of Economic Development’s four core divisions: Business Services, which focuses on retail attraction, business retention and expansion, and downtown support; Infrastructure & Development, which manages public-private partnerships and mixed-use projects including affordable housing near transit corridors; Asset Management, which oversees city-owned commercial properties and the graffiti abatement program; and Public Art, which integrates artistic expression into public spaces to drive cultural and economic vitality. The proposal must deliver detailed analysis and actionable plans across key focus areas including business district activation, targeted industry cluster development, small business support through streamlined permitting and marketing, and integration of tourism, hospitality, housing, and infrastructure needs into a unified framework reflective of Santa Cruz’s unique identity as a coastal community anchored by the University of California, Santa Cruz, and proximate to Silicon Valley. Proposers must submit a technically robust plan that demonstrates a clear understanding of local economic dynamics and a proven ability to deliver high-quality strategic planning services under a firm fixed-price arrangement, with a maximum proposed cost of $90,000. Evaluation will prioritize project understanding and technical approach (40% of the technical score), followed closely by quality of presentation (40%), and references (20%), with cost accounting for 20% of the total score under a best-value trade-off methodology—ensuring selection is not based solely on low price. Proposals must adhere to strict format requirements including a page limit of seven pages for narrative content, Arial 11-point font, 1.25-line spacing, and submission exclusively through the city’s online procurement portal by the deadline of May 25, 2026. Key personnel must be identified and subject to City approval, and proposers are required to comply with prevailing wage and local living wage ordinances, carry commercial general liability and auto liability insurance, and secure performance and payment bonds at 100% and 50% of contract value respectively. Preference is granted to businesses headquartered or majority owned by residents of Santa Cruz County, and proposers must disclose any litigation, liens, or environmental certifications. Acceptance of all deliverables rests solely with the City, which retains final authority over

General Info

Santa Cruz seeks proposals for 2026-2030 economic development strategy enhancing retail, business, housing, and infrastructure.

Agency

California → Economic Development and Housing

NAICS

541613 - Marketing Consulting Services

Place of Performance

CA, USA

Set-Aside

NONE

Documents

Professional Services Agreement Template with Insurance Options

contract-document

High

RFP No. ED-0305 Economic Development Strategy

rfp

High

RFP No. ED-0305 Economic Development Strategy

rfp

High

Economic Development Strategy Update: Downtown and Eastside/Midtown District Activation Recommendations

agenda-report

Low

Santa Cruz Economic Development Strategy Final March 2021

other

Low

AI Contract Breakdown

Uniform Contract Format

Timeline

1 update

PhaseClosed

PostedMay 7

Solicitation

Deadline changedMay 7

Response deadline changed from May 27, 2026 to May 25, 2026.

Response DeadlineMay 25

Deadline has passed

Submission Closed

05/25/2026, 07:00:00 AM UTC

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Organization & Contact Information

AgencyCalifornia → Economic Development and Housing

Contacts1 person available

OfficeSanta Cruz, CA, 95060, USA

Organization / AgencyCalifornia → Economic Development and Housing

Office AddressSanta Cruz, CA, 95060, USA

Contacts

Sarah DomondonBusiness Liaison

contact@example.gov

+1 (555) 000-0000

Interested Companies (35)

EntramPORT CHARLOTTE, FL

The Henne GroupSan Francisco, CA

RSGVista, CA

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Full Description

The City of Santa Cruz is located on California's Central Coast, 65 miles south of San Francisco and on the northern side of Monterey Bay. San Jose International Airport is 34 miles from downtown Santa Cruz. The primary highway access is from State Highways 1 (north and south) and 17 (accessing Silicon Valley and the San Francisco Bay Area). Santa Cruz is a compact city dominated by single-family neighborhoods, tourist-oriented commercial areas and the University of California, Santa Cruz. The city's population is approximately 64,000 people with a workforce of 33,300. The city is home to about 7,542 businesses and was recognized by Forbes in 2013 as #6 on the list of "Best Cities for Future Job Growth". The principal industries of Santa Cruz and the surrounding region are agriculture, tourism, sports, and technology. The University of California, Santa Cruz, established in 1965, is located on the northern edge of Santa Cruz, in the foothills of the Santa Cruz Mountains. UCSC has a current enrollment of 19,254 students and over 5,000 faculty and staff. In addition to being home to UCSC, the city is located within commuting distance of Silicon Valley. The Office of Economic Development (OED) is nearing the conclusion of the 2021-2026 Economic Development Strategy, which has served as the City's primary roadmap for pandemic recovery and industry growth. In April 2025, the City Council accepted a comprehensive Strategy Update that transitioned the Department's focus toward vibrancy and storefront activation. This next phase of work is designed to operationalize those recommendations through the development of a 2026-2030 Economic Development Strategy The Strategy should be inclusive of OED's four divisions: Business Services The Business Services Division is responsible for business retention and expansion (BRE) efforts, the cultivation and support of key industry clusters, and downtown support as the primary retail, business, and cultural hub for the city. The Division provides tailored permitting assistance, incentive programs, and business planning and promotion to grow the economy. Infrastructure & Development/Successor Agency The Office of Economic Development serves as the lead agency on a number of infrastructure, development, and mixed-use projects throughout the City and performs economic development and planning functions within certain designated areas of the City. This division currently oversees public-private partnerships and transit-oriented developments, including the redeveloped METRO Station (Pacific Station North and South mixed-use 100% affordable housing projects) and the Downtown Library & Affordable Housing Project. The division has two additional mixed-use development projects on the horizon, an affordable/workforce development project with a public plaza anchored by the Santa Cruz Community Farmers' Market on the existing library site and a mixed-use affordable housing development project at the gateway of Hwy 1 and Hwy 9. Asset Management The Asset Management Division provides property management of City-owned assets including acquisition, disposition, and development of real property. The Division manages approximately 70-80 commercial lease and license agreements, leases on the Santa Cruz Wharf and in other city- owned buildings, including properties owned by the former Redevelopment Agency such as the Del Mar Theatre and Tannery Arts Center campus. The Division also manages the city-wide graffiti abatement program, including the maintenance of the graffiti database used by local law enforcement. Public Art Managed by the Arts Program Manager in consultation with the City's Arts Commission, the Santa Cruz City Arts Program includes the City Arts Recovery Design (CARD) Program, Graphic Traffic signal box art program, and the Mural Matching Grant program. The Percent for Art Program continues to allocate 1% of eligible CIP projects to enhance infrastructure, while long-term planning efforts like the Citywide Arts Master Plan ensure that public art remains a primary driver of Santa Cruz's unique cultural and economic vibrancy. OED has implemented many of the strategies included in the 2021-2026 Strategy and City Council directed staff to incorporate additional strategies related to Downtown retail attraction and activation of empty storefronts; placemaking and activation in Downtown to connect new development, the farmers market, and underutilized public spaces; and support for Midtown and Westside business improvement districts. The new Strategy should include strategies and analysis the following focus areas: Business District Activation – retail attraction, placemaking, and activation Targeted Industries – cluster analysis, workforce analysis, real estate needs assessment Small Businesses – permit streamlining, technical services, marketing and promotions Tourism and Hospitality Housing, Infrastructure Development, and Asset Management