Residential Recycling Public Education Campaign

The City of Dallas is soliciting proposals for a Residential Recycling Public Education Campaign under solicitation number BU26-00030999. The objective is to engage a qualified firm to design and execute a behavior-change campaign aimed at increasing recycling participation and improving material quality by reducing contamination. The selected contractor will provide end-to-end services, including strategic planning, the creation of English and Spanish creative assets, targeted media planning and buying, and recommendations for optimizing the Dallas.gov/Sanitation recycling webpage. The campaign is specifically targeted at City of Dallas Sanitation customers and is intended to run for a concentrated period of two to three months. The estimated budget for this project is between $200,000 and $300,000, structured as a one-year not-to-exceed service price agreement. Proposals will be evaluated based on cost, project delivery approach, the Developing Regional and Inclusive Vendor Enterprises (DRIVE) plan, agency experience, reporting capabilities, and local preference. Mandatory requirements include professional liability and commercial general liability insurance, compliance with the Americans with Disabilities Act, and adherence to the City of Dallas wage floor requirements. Submissions must be made through the Bonfire hub portal by October 23, 2026, and must include a detailed cost proposal and all required Small Business Enterprise (SBE) and compliance documentation.