This Sources Sought opportunity from General Services Administration was posted on April 28, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
RFI-MAD Notice - Military and Family Life Counseling Services (MFLC) V
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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The General Services Administration’s Assisted Acquisition Services is conducting a market research initiative through a Request for Information and Market Assessment Discussion (RFI-MAD) for the Military and Family Life Counseling (MFLC) Program, targeting industry partners to inform future procurement strategy. This effort, issued under GSA Class Deviations RFO-2025-10 and RFO-2025-15, seeks to evaluate industry capabilities, assess the availability and applicability of commercial services, and determine what information contractors require to make bid/no-bid decisions. Responses are strictly for market research purposes and will not be shared among respondents or constitute any obligation by the Government to issue a solicitation. The notice is open to all interested parties responding by May 8, 2026, with submissions limited to three attachments—Corporate Overview (2 pages), Corporate Experience (3 pages), and Market Assessment Discussion Questions (3 pages)—formatted in 12-point Times New Roman, single-spaced, with 1-inch margins, and submitted electronically to designated GSA email addresses. Participants must also schedule a one-on-one discussion via a designated Google Calendar link by the same deadline. The program requires comprehensive non-clinical counseling services for service members, families, and children across more than 300 military installations worldwide, including CONUS, U.S. territories, and OCONUS locations under EUCOM, CENTCOM, AFRICOM, SOUTHCENT, and INDOPACOM commands. Contractors must comply with stringent standards, including DoD Instruction 6490.06, DFARS 252.204-7025, and CMMC Level 2, and ensure all counselors hold a Master’s or Doctorate-level clinical license recognized by the Secretary of War. The contract will necessitate Secret clearances for counselors at secure locations, Top Secret Facility Clearance for the prime contractor, mandatory background checks per DoDI 1402.05, adherence to Status of Forces Agreements for overseas assignments, annual training attendance, and negotiated Memorandums of Understanding with public school systems. Performance will be executed across Eastern and Western geographic footprints, with transition-in completed within 120 days of start and transition-out initiated six months prior to contract end. The estimated total value of the requirement exceeds $4.47 billion across both footprints, with anticipated contract types including Firm-Fixed-Price, Time-and-Materials, or hybrid models under
General Info
Agency
NAICS
Place of Performance
Alexandria, VA, 22350, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
General Services Administration (GSA), Assisted Acquisition Services (AAS) is releasing a combined Request for Information (RFI) and Market Assessment Discussion (MAD) Notice on behalf of the Office of the Deputy Assistant Secretary of War for Military Community and Family Policy (MC&FP), Office of Military Community Support Programs (MCSP). The purpose of this RFI-MAD Notice is to assist the Government in conducting market research to identify capable, interested Industry Partners and to inform industry of the Government’s intent to conduct one-on-one conversations between the AAS Contracting Officer (CO) and interested Industry Partners as part of market research for the subject requirements.
As provided by Federal Acquisition Regulation (FAR) 10.001 (GSA Class Deviation Revolutionary FAR Overhaul (RFO)-2025-10) and FAR 15.101 (GSA Class Deviation RFO-2025-15) MAD Sessions serve as a market research tool used by AAS to gauge industry interest, assess potential commercial/industry approaches, identify factors that could shape the acquisition strategy, inform future acquisition planning, promote competition, and improve the quality of proposals. The Government will request only the minimum information necessary, and all responses will be used solely for market research purposes. Any response to this RFI-MAD Notice or information submitted by an interested Industry Partner to the Government will not be shared with any other Industry Partner. Participation in the RFI-MAD process is strictly voluntary.
This RFI-MAD Notice does NOT constitute a Request for Proposal and is not to be construed as a commitment, implied or otherwise, by the Government that a procurement action will be issued. A response to this RFI-MAD Notice is not a request to be added to a bidders list or to receive a copy of a solicitation. No entitlement to payment of direct or indirect costs or charges by the Government will arise as a result of the submission of the requested information. No reimbursement will be made for any costs associated with providing information in response to this RFI-MAD Notice and any follow-up information requests. The Government may not respond to any specific questions or comments in response to this RFI-MAD Notice or information provided as a result of this request. This information will be used for market research only.
The Government is particularly interested in determining the information, documents, or similar data that industry would need to facilitate a bid/no bid decision and in the availability and applicability of commercial products and services to meet the requirements of the Military and Family Life Counseling (MFLC) Program.
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