RFP 25-15 HTA Tourism Strategic Plan 2026-2030

Hawai‘i’s Tourism Authority (HTA), established by the State of Hawai‘i in 1998, serves as the primary agency responsible for promoting and managing the state’s tourism industry in a sustainable manner. Its core mission focuses on balancing economic growth with cultural preservation, natural resource conservation, and community interests. To guide these efforts, HTA develops a Strategic Plan that outlines its priorities and activities over a five-year period, with potential updates for 2026-2030 emphasizing themes such as destination stewardship, regenerative tourism, and brand management. The agency is seeking qualified companies to assist in updating this strategic plan, which involves analyzing current conditions, engaging with public and private sector stakeholders, and formulating goals, objectives, and strategies to effectively implement the revised plan. The solicitation, titled RFP 25-15 HTA Tourism Strategic Plan 2026-2030, was posted on April 17, 2025, with a deadline for responses set for May 19, 2025. The contract is valued between $500,000 and $2,000,000 and is managed by the Hawaii Department of Business, Economic Development & Tourism. The project aims to incorporate comprehensive assessments and stakeholder collaboration to ensure the updated strategic plan aligns with community, industry, and government priorities, fostering sustainable tourism growth across Hawai‘i. The primary contact for this solicitation is Tracey Fermahin, reachable via email and phone.