Social Media Campaign Management

The contract seeks a subcontractor to manage a comprehensive social media campaign aimed at increasing public awareness of the 988 Lifeline through strategic content development and targeted outreach across Facebook, Instagram, X (Twitter), and TikTok. The work requires the creation of engaging, culturally relevant content designed to drive awareness, encourage utilization of the lifeline service, and foster meaningful online interactions with diverse audiences. The contractor will be responsible for implementing data-driven engagement strategies that align with national mental health communication goals and adapt messaging to resonate across platforms and demographics. This subcontract is issued under NAICS code 541820, indicating it falls under advertising and related services, and is administered by the Mississippi Department of Finance and Administration through its MPTAP division. The solicitation was posted on June 24, 2026, with a firm response deadline of June 29, 2026, leaving a narrow window for qualified vendors to submit proposals. The place of performance and specific office details are not provided, suggesting the work may be performed remotely or across the state of Mississippi, with flexibility in execution as long as the campaign's objectives are met consistently across the designated platforms.