The Mississippi Department of Mental Health (DMH) certifies, provides, and financially supports a statewide network of services for individuals with mental illness, intellectual and developmental disabilities, and substance use disorders. DMH's mission is

The Mississippi Department of Mental Health (DMH) is seeking a media and communications firm to support and expand the 988 Suicide & Crisis Lifeline Mississippi Campaign, a statewide initiative aimed at increasing awareness and access to 24/7 crisis support for mental health, suicide, and substance use emergencies. The contract, issued as a Request for Quotes with solicitation number 3150006900, requires the vendor to develop a cohesive brand identity for CONTACT the Crisis Line and CONTACT Helpline, including logo design, printed materials, and social media content tailored for 988 Day on September 8, 2026. The scope encompasses comprehensive media planning and placement across print, digital, broadcast, public service announcements, and earned media, with a strong emphasis on culturally responsive messaging targeting key audiences such as first responders, youth, adults, faith-based groups, and rural communities. Close coordination with DMH is required to ensure alignment with the department’s mission of providing certified, funded, and statewide services for individuals with mental illness, intellectual and developmental disabilities, and substance use disorders. The contract has an estimated value of $70,000 and a performance period from July 1, 2026, through September 29, 2026, with performance limited to the state of Mississippi. Proposals must be submitted by 5:00 P.M. CST on June 29, 2026, via email or physical mail to MarQuaita Lampkin at DMH. Each submission must be on company letterhead and include a signed statement of price not exceeding the budget cap, a description of the services to be rendered, qualifications with examples of similar past work, and a detailed budget plan outlining the allocation of funds toward creative development and media buys. Evaluation will be based on a 100-point scale, with pricing accounting for 35 points, ability to perform (including technical training, general experience, and specific campaign experience) for 25 points, the plan for performing services for another 25 points, and past performance for 15 points. No pass/fail gates are defined, and while the NAICS code is 624190, no specific FAR clauses, certifications, packaging, or administrative details beyond the submission requirements are outlined. The agency reserves the right to jointly review and approve all campaign materials prior to deployment.