Strategic Marketing & Outreach Program Promotor Incentive Program

The City of Sacramento’s Department of Convention and Cultural Services is seeking qualified marketing, advertising, and public relations firms to design and implement a targeted business-to-business campaign for the SAFE Credit Union Convention & Performing Arts District Promoter Incentive Program. This initiative aims to boost event activity at City-owned venues including the SAFE Credit Union Performing Arts Center and Sacramento Memorial Auditorium by providing financial incentives to event promoters in the form of per-ticket rebates and beverage subsidies, thereby lowering production costs and enhancing the competitiveness of the City’s facilities. The selected vendor will be responsible for developing a comprehensive strategy and executing an effective outreach campaign to attract promoters and increase utilization of these venues. The total budget allocated for this effort is $250,000, with $175,000 designated for campaign development and $75,000 for initial media buys. The solicitation number is P26171011001, with a response deadline of June 17, 2026, and the contract falls under NAICS code 541820 for advertising and related services. The City intends to award a single contract but reserves the right to issue multiple awards if needed to fulfill its objectives. Gale O'Neill is the designated primary point of contact, and no bid bond is required. The scope of work is defined in the full bid documents, with performance expected to occur within the SAFE Credit Union Convention & Performing Arts District in Sacramento, California.