Strategic Outreach Planning & Campaign Management

The contract calls for the development and execution of comprehensive annual outreach strategies, audience segmentation plans, and multi-channel campaign roadmaps to support the California Department of Insurance’s insurance education initiatives. The work requires a nuanced understanding of diverse stakeholder groups, the ability to tailor messaging across various platforms, and the strategic coordination of campaigns to maximize engagement and educational impact. Success will depend on data-driven insights, adaptive planning, and a clear alignment with CDI’s mission to enhance public understanding of insurance products and consumer protections. This is a subcontract under NAICS code 541810, indicating it involves advertising, marketing, and related services, with a response deadline of July 22, 2026. The opportunity is posted on the California eProcurement portal, and while no specific set-aside provisions or location details are provided, performance is expected to support state-level objectives. Bidders must demonstrate expertise in strategic communications, audience analysis, and campaign management within the public sector or insurance education context to meet the department’s goals effectively.