This Government Contract opportunity was posted on September 28, 2012. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Tobacco Related Television Advertising

Awarded

2012-Q-15076Federal

Submission Closed09/25/2012, 12:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541910

New

Federal

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South Yorkshire Mayoral Combined Authority

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National Nuclear Security Administration

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7 days ago

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in about 1 month

AI Contract Overview

The Centers for Disease Control and Prevention intends to award a firm fixed price sole source purchase order to Nielsen Government and Public Sector, LLC for the procurement of television ratings data related to tobacco advertising. This 12 month contract focuses on obtaining 2012 television ratings data for tobacco-related advertisements sponsored by state health departments, tobacco control programs, non-profit foundations, and the American Legacy Foundation. The data will be used to provide valid estimates of media campaign exposure across Full Disclosure Markets and selected Automated Discovery Markets to support the CDC's Tobacco Control State Highlights reporting. Under this agreement, Nielsen will renew the licensing for proprietary data and facilitate the licensing of these ratings through Kantar Media to the University of Illinois at Chicago's Institute for Health Research and Policy. The procurement is conducted under NAICS code 541910 and is justified as a sole source award because Nielsen is identified as the only responsible source capable of satisfying the agency's specific requirements for this data. The work is to be performed at the contractor's facility.

General Info

Agency

N/A

Contract Value

$100,000

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

Not specified

Set-Aside

NONE

Awardee

Nielsen Government and Public Sector, LLC 770 Broadway Ave. NEW YORK NY 10003 USA

Award Issued Date

09/25/2012, 12:00:00 AM UTC

Documents

No documents available

Documents will appear here when they are available.

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Timeline

PhaseAwarded

PostedAug 15

Presolicitation

AwardedSep 25

Contract was awarded

Submission Closed

09/25/2012, 12:00:00 PM UTC

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Organization & Contact Information

AgencyN/A

Contacts1 person available

OfficeN/A

Organization / Agency

N/A

Office AddressN/A

Contacts

Monica D. Shaw

contact@example.gov

+1 (555) 000-0000

Full Description

THIS NOTICE IS FOR INFORMATIONAL PURPOSES ONLY. The Centers for Disease Control and Prevention (CDC), National Center for Chronic Disease Prevention and Health Promotion (NCCDPHP) contemplate award of a Firm Fixed Price Sole Source Purchase Order to Nielsen Government & Public Sector, LLC. The work shall be performed at the Contractor's facility. The Period of Performance shall be for 12 months. The North American Industrial Classification Standards (NAICS) Code is 541910 and Standard Business Size of $14M. The sole source award will be conducted in accordance with FAR Part 13.106-1(b) only one responsible source and no other supplies or services will satisfy agency requirement. Well-designed, hard-hitting counter-marketing of sufficient reach, duration and frequency can increase awareness, promote favorable attitudes toward tobacco control, and influence behavior. Gross rating points (GRPs) are a measure of the total intensity of a general audience media campaign. Targeted campaigns can be assessed by tracking targeted rating points (TRPs), which measure the percent of the targeted population that is exposed to a media campaign. CDC's Best Practices for Comprehensive Tobacco Control Programs, 2007 media funding recommendations translate into approximately 800 youth TRPs (80% of the audience reached with 10 exposures each) and 1200 general audience GRPs (80% of the audience reached with 15 exposures each) per quarter. In order to provide valid estimates of media campaign exposure for each state, as part of reporting for CDC's Tobacco Control State Highlights, CDC will purchase from Nielsen Media Research all 2012 television ratings data for tobacco-related television advertising sponsored by state health departments, tobacco control programs, or related not-for-profit foundations, as well as anti-tobacco advertising sponsored by the American Legacy Foundation. CDC will renew the licensing agreement with Nielsen for access to the proprietary data. Nielsen will provide these data for all Full Disclosure Markets (FDMs). In addition, Nielsen will license these ratings through Kantar Media to the University of Illinois at Chicago, Institute for Health Research and Policy (UICIHRP). Finally, we will purchase ratings for selected Automated Discovery Markets (ADMs), which will be validated for comparability with ratings for smoking-related advertising in the FDMs. CDC is not requesting competitive proposals and no solicitation is available. Firms that believe they can provide the services required are encouraged to identify themselves and give written notification to the Contracting Officer no later than 2:00 PM Eastern Standard Time, by August 30, 2012. Determination not to compete this proposed action based on responses to this notice is solely within the discretion of the Government. Respondents will assume all financial costs for preparing a response to this notice. The U.S. Government assumes no financial obligation for the preparation and distribution of prepared responses. Inquiries may be sent to Monica Shaw via email at contact@example.gov.