UConn Advertising FY18

The contract involves the United States Property and Fiscal Office for Connecticut awarding a sole source, firm fixed price agreement to IMG College LLC for UConn advertising licensing for the 2017-2018 academic year. IMG College is identified as the exclusive provider of advertising rights targeting the University of Connecticut market, which justifies the sole source procurement approach under FAR 13.106-1(b) due to the absence of other qualified sources. The award process explicitly excludes competitive proposals, and the government retains discretion over the decision not to compete this requirement, with any responses needing to demonstrate clear benefits for future competition. This contract falls under the NAICS code 541850 and is managed by the Department of Defense's office located in Hartford, Connecticut. The point of contact for this procurement is Oliver Gagne, who can be reached via the provided military email and phone number. The award is part of a unique requirement that cannot be fulfilled by other suppliers, ensuring exclusivity of IMG College’s advertising rights for the specified academic year. This procurement underscores a targeted and streamlined contracting approach for a specialized advertising service linked directly to the University of Connecticut.