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This Government Contract opportunity from Oregon was posted on November 15, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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User Experience (UX) & Information Architecture

Closed

State & Local

Submission Closed12/06/2024, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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Eastern Oregon University is seeking a subcontractor for a User Experience (UX) and Information Architecture project. The primary objective of this engagement is to develop user-centric site architecture, navigation flows, and conversion paths. These deliverables will be created using content models and wireframes specifically tailored to defined audience personas. The opportunity was posted on November 15, 2024, and requires responses to be submitted by the deadline of December 6, 2024. This procurement falls under NAICS code 541412, focusing on specialized design services to enhance the digital experience for the university's users.

General Info

Eastern Oregon University seeks a UX subcontractor for site architecture and design services.

Agency

Eastern Oregon University

NAICS

541412

Place of Performance

OR, USA

Set-Aside

NONE

Documents

This scope was carved out of RFP 2024-25-01.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP 2024-25-01 Website Redesign and Value Propositions

AI Contract Breakdown

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Timeline

PhaseClosed

PostedNov 15

subcontract

Response DeadlineDec 6

Deadline has passed

Submission Closed

12/06/2024, 12:00:00 AM UTC

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Organization & Contact Information

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AgencyEastern Oregon University

ContactsNo contacts available

OfficeN/A

Organization / AgencyEastern Oregon University

Office AddressN/A

ContactsNo contact information available

Full Description

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Design user-centric site architecture, navigation flows, and conversion paths using wireframes and content models based on audience personas.

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Marketing Analytics & Tracking ImplementationThis subcontract for Marketing Analytics and Tracking Implementation supports Eastern Oregon University recruitment projects by providing specialized technical setup for prime contractors. The scope of work focuses on building privacy-compliant GA4 retargeting lists, configuring lead pass-through to the Slate CRM, and implementing attribution modeling. The selected provider must possess deep expertise in GA4, Slate CRM, and adherence to GDPR and CCPA privacy standards to deliver configured lists, seamless CRM integration, and performance dashboards. The project is based in Grande, Oregon, and falls under NAICS code 541511. Interested parties must submit their responses by the deadline of November 22, 2026. This engagement is designed to optimize recruitment tracking and data flow, ensuring that marketing efforts are accurately measured and compliant with current data protection regulations.

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Paid Social Media ExecutionThis subcontract for Paid Social Media Execution supports Eastern Oregon University recruitment projects by delivering targeted advertising campaigns. The scope of work involves executing campaigns across Meta, TikTok, and YouTube, utilizing a mix of vertical video, carousels, and lead generation forms integrated with CRM systems. A critical requirement for all creative assets is strict adherence to ADA Section 508 accessibility standards to ensure inclusivity and compliance. The project is based in Grande, Oregon, and falls under NAICS code 541810. Interested parties must submit their responses by November 22, 2026. The primary deliverables include the management of active social media campaigns and the provision of resulting lead generation data to the prime contractor.

Advertising Agencies

POSTED

DEADLINE

CTV & OTT Media BuyingThis subcontract for Eastern Oregon University focuses on the procurement and management of non-skippable video advertisement placements to support recruitment projects. The scope of work involves utilizing Demand Side Platforms to secure ad space on Connected TV and Over-the-Top streaming services, with a specific emphasis on geographic targeting and the application of household frequency caps. To ensure quality and alignment, the contractor is responsible for brand safety monitoring and the delivery of comprehensive video impression and verification reports. The project is categorized under NAICS code 541810 and will be performed in Grande, Oregon. Interested parties should note that the solicitation was posted on October 16, 2026, with a response deadline set for November 22, 2026.

Advertising Agencies

POSTED

DEADLINE

Paid Search (SEM) ManagementThis subcontract opportunity involves the management and optimization of paid search campaigns to support recruitment projects for Eastern Oregon University. The selected provider will be responsible for executing SEM strategies across Google Ads and Microsoft Ads, utilizing responsive search ads, extensions, daily bid adjustments, and negative keyword refinement to ensure campaign efficiency. Key deliverables include the maintenance of active, optimized campaigns and the provision of detailed performance reports. To qualify, the contractor must hold a Google Ads Certification and ensure that all associated landing pages comply with ADA Section 508 accessibility standards. The project is categorized under NAICS code 541810 and will be performed in Grande, Oregon. Interested parties must submit their responses by the deadline of November 22, 2026.

Advertising Agencies

POSTED

DEADLINE

RFP 2026-27-03 Digital Marketing Services

Solicitation # 2026-27-03

Eastern Oregon University is seeking a qualified digital marketing and media-buying agency to execute a full-funnel, multi-channel recruitment campaign to increase prospective student inquiries and applications. The initiative focuses on target recruitment areas including Eastern Oregon, Western Idaho, Southeast Washington, and the Portland Metro area, with a specific emphasis on outreach to veteran and military-connected students. The scope of work includes strategic planning, creative asset development, and the management of paid search (SEM) via Google and Microsoft Ads, connected TV (CTV) and OTT streaming placements, and targeted social media campaigns on Meta, TikTok, and YouTube. The project also requires the implementation of privacy-compliant GA4 retargeting lists and the use of Slate CRM for lead pass-through. The contract has a total budget not to exceed 100,000 dollars, with a performance period beginning in December 2026 and concluding in May 2027. Success is measured by a required 20 percent year-over-year growth in completed applications and RFI submissions, as well as ensuring at least 70 percent of OTT impressions are delivered within the target regions. Proposals are evaluated on a point system prioritizing full-funnel strategy, higher education experience, and measurement methodology. Submissions must be delivered as a single PDF by November 22, 2026, and must include certifications regarding Oregon tax law compliance and non-discrimination. The contractor is further required to adhere to ADA Section 508 accessibility standards and maintain brand safety through active monitoring of social media comments.

Advertising Agencies

POSTED

DEADLINE

Earlier notices in this NAICS code

Posted before this notice, open and closed

UI/UX Design and Wireframing Services

Illinois Department of Innovation and Technology

POSTED

about 2 years ago

CLOSED

almost 2 years ago

User Experience (UX) Design

California Department of Motor Vehicles

POSTED

over 2 years ago

CLOSED

over 2 years ago

User Experience (UX) & Accessibility Consulting

Hawaii State Department of Health

POSTED

over 2 years ago

CLOSED

over 2 years ago

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