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Paid Search (SEM) Management

Active

State & Local

Response Deadline11/22/2026, 08:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract opportunity involves the management and optimization of paid search campaigns to support recruitment projects for Eastern Oregon University. The selected provider will be responsible for executing SEM strategies across Google Ads and Microsoft Ads, utilizing responsive search ads, extensions, daily bid adjustments, and negative keyword refinement to ensure campaign efficiency. Key deliverables include the maintenance of active, optimized campaigns and the provision of detailed performance reports. To qualify, the contractor must hold a Google Ads Certification and ensure that all associated landing pages comply with ADA Section 508 accessibility standards. The project is categorized under NAICS code 541810 and will be performed in Grande, Oregon. Interested parties must submit their responses by the deadline of November 22, 2026.

General Info

SEM management for Eastern Oregon University recruitment; Google Ads certification required by November 2026.

Agency

Eastern Oregon University

NAICS

541810 - Advertising Agencies

Place of Performance

Grande, OR, 97850, USA

Set-Aside

NONE

Documents

This scope was carved out of 2026-27-03.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP 2026-27-03 Digital Marketing Services

AI Contract Breakdown

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Timeline

PostedOct 16

subcontract

Response DeadlineNov 22

Submission deadline

Response Deadline

11/22/2026, 08:00:00 PM UTCin 26 days

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Organization & Contact Information

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AgencyEastern Oregon University

ContactsNo contacts available

OfficeN/A

Organization / AgencyEastern Oregon University

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs management and optimization of paid search campaigns for prime contractors on Eastern Oregon University recruitment projects. Manages campaigns on Google Ads and Microsoft Ads using RSAs, extensions, daily bid adjustments, and negative keyword refinement. Requires Google Ads Certification and adherence to ADA Section 508 accessibility standards for landing pages. Delivers active, optimized SEM campaigns and performance reports.

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