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CTV & OTT Media Buying

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract for Eastern Oregon University focuses on the procurement and management of non-skippable video advertisement placements to support recruitment projects. The scope of work involves utilizing Demand Side Platforms to secure ad space on Connected TV and Over-the-Top streaming services, with a specific emphasis on geographic targeting and the application of household frequency caps. To ensure quality and alignment, the contractor is responsible for brand safety monitoring and the delivery of comprehensive video impression and verification reports. The project is categorized under NAICS code 541810 and will be performed in Grande, Oregon. Interested parties should note that the solicitation was posted on October 16, 2026, with a response deadline set for November 22, 2026.

General Info

Subcontract for Eastern Oregon University to manage non-skippable video ads for recruitment projects.

Place of Performance

Grande, OR, 97850, USA

Set-Aside

NONE

Documents

This scope was carved out of 2026-27-03.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP 2026-27-03 Digital Marketing Services

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Timeline

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Organization & Contact Information

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AgencyEastern Oregon University
ContactsNo contacts available
OfficeN/A
Organization / AgencyEastern Oregon University
Office AddressN/A
ContactsNo contact information available

Full Description

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Secures and manages non-skippable video ad placements for prime contractors on Eastern Oregon University recruitment projects. Procures placements on Connected TV (CTV) and Over-the-Top (OTT) streaming platforms using Demand Side Platforms (DSP), applying household frequency caps and geographic targeting. Requires brand safety monitoring. Delivers video impressions and verification reports.

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More opportunities from Eastern Oregon University

Same awarding agency

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RFP 2026-27-03 Digital Marketing Services
Solicitation # 2026-27-03
Eastern Oregon University is seeking a qualified digital marketing and media-buying agency to execute a full-funnel, multi-channel recruitment campaign to increase prospective student inquiries and applications. The initiative focuses on target recruitment areas including Eastern Oregon, Western Idaho, Southeast Washington, and the Portland Metro area, with a specific emphasis on outreach to veteran and military-connected students. The scope of work includes strategic planning, creative asset development, and the management of paid search (SEM) via Google and Microsoft Ads, connected TV (CTV) and OTT streaming placements, and targeted social media campaigns on Meta, TikTok, and YouTube. The project also requires the implementation of privacy-compliant GA4 retargeting lists and the use of Slate CRM for lead pass-through. The contract has a total budget not to exceed 100,000 dollars, with a performance period beginning in December 2026 and concluding in May 2027. Success is measured by a required 20 percent year-over-year growth in completed applications and RFI submissions, as well as ensuring at least 70 percent of OTT impressions are delivered within the target regions. Proposals are evaluated on a point system prioritizing full-funnel strategy, higher education experience, and measurement methodology. Submissions must be delivered as a single PDF by November 22, 2026, and must include certifications regarding Oregon tax law compliance and non-discrimination. The contractor is further required to adhere to ADA Section 508 accessibility standards and maintain brand safety through active monitoring of social media comments.
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