RFP 2026-27-03 Digital Marketing Services

Eastern Oregon University is seeking a qualified digital marketing and media-buying agency to execute a full-funnel, multi-channel recruitment campaign to increase prospective student inquiries and applications. The initiative focuses on target recruitment areas including Eastern Oregon, Western Idaho, Southeast Washington, and the Portland Metro area, with a specific emphasis on outreach to veteran and military-connected students. The scope of work includes strategic planning, creative asset development, and the management of paid search (SEM) via Google and Microsoft Ads, connected TV (CTV) and OTT streaming placements, and targeted social media campaigns on Meta, TikTok, and YouTube. The project also requires the implementation of privacy-compliant GA4 retargeting lists and the use of Slate CRM for lead pass-through. The contract has a total budget not to exceed 100,000 dollars, with a performance period beginning in December 2026 and concluding in May 2027. Success is measured by a required 20 percent year-over-year growth in completed applications and RFI submissions, as well as ensuring at least 70 percent of OTT impressions are delivered within the target regions. Proposals are evaluated on a point system prioritizing full-funnel strategy, higher education experience, and measurement methodology. Submissions must be delivered as a single PDF by November 22, 2026, and must include certifications regarding Oregon tax law compliance and non-discrimination. The contractor is further required to adhere to ADA Section 508 accessibility standards and maintain brand safety through active monitoring of social media comments.