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Marketing Analytics & Tracking Implementation

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Marketing Analytics and Tracking Implementation supports Eastern Oregon University recruitment projects by providing specialized technical setup for prime contractors. The scope of work focuses on building privacy-compliant GA4 retargeting lists, configuring lead pass-through to the Slate CRM, and implementing attribution modeling. The selected provider must possess deep expertise in GA4, Slate CRM, and adherence to GDPR and CCPA privacy standards to deliver configured lists, seamless CRM integration, and performance dashboards. The project is based in Grande, Oregon, and falls under NAICS code 541511. Interested parties must submit their responses by the deadline of November 22, 2026. This engagement is designed to optimize recruitment tracking and data flow, ensuring that marketing efforts are accurately measured and compliant with current data protection regulations.

General Info

Marketing analytics and Slate CRM implementation for Eastern Oregon University recruitment by November 2026.

Place of Performance

Grande, OR, 97850, USA

Set-Aside

NONE

Documents

This scope was carved out of 2026-27-03.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP 2026-27-03 Digital Marketing Services

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Timeline

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Organization & Contact Information

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AgencyEastern Oregon University
ContactsNo contacts available
OfficeN/A
Organization / AgencyEastern Oregon University
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs technical setup of tracking systems for prime contractors on Eastern Oregon University recruitment projects. Builds privacy-compliant GA4 retargeting lists, configures lead pass-through to Slate CRM, and implements attribution modeling. Requires expertise in GA4, Slate CRM, and privacy compliance (GDPR/CCPA). Delivers configured GA4 lists, CRM integration, and performance dashboards.

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Naval Air Systems Command

POSTED

about 13 hours ago

DEADLINE

in 14 days
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More opportunities from Eastern Oregon University

Same awarding agency

NAICS: 541810
SLED
RFP 2026-27-03 Digital Marketing Services
Solicitation # 2026-27-03
Eastern Oregon University is seeking a qualified digital marketing and media-buying agency to execute a full-funnel, multi-channel recruitment campaign to increase prospective student inquiries and applications. The initiative focuses on target recruitment areas including Eastern Oregon, Western Idaho, Southeast Washington, and the Portland Metro area, with a specific emphasis on outreach to veteran and military-connected students. The scope of work includes strategic planning, creative asset development, and the management of paid search (SEM) via Google and Microsoft Ads, connected TV (CTV) and OTT streaming placements, and targeted social media campaigns on Meta, TikTok, and YouTube. The project also requires the implementation of privacy-compliant GA4 retargeting lists and the use of Slate CRM for lead pass-through. The contract has a total budget not to exceed 100,000 dollars, with a performance period beginning in December 2026 and concluding in May 2027. Success is measured by a required 20 percent year-over-year growth in completed applications and RFI submissions, as well as ensuring at least 70 percent of OTT impressions are delivered within the target regions. Proposals are evaluated on a point system prioritizing full-funnel strategy, higher education experience, and measurement methodology. Submissions must be delivered as a single PDF by November 22, 2026, and must include certifications regarding Oregon tax law compliance and non-discrimination. The contractor is further required to adhere to ADA Section 508 accessibility standards and maintain brand safety through active monitoring of social media comments.
Advertising Agencies

POSTED

12 days ago

DEADLINE

in 26 days
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